Performance Marketing Manager

Zachary Daniels Recruitment; Wimbledon; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A UK recruitment agency is seeking a Performance Marketing Manager for a major retailer in SW London. This hybrid role involves managing a £5m+ performance marketing budget, focusing on PPC, Affiliates, and Retargeting to achieve ROI and growth. The ideal candidate should have over 3 years of experience, excellent analytical skills, and a collaborative approach. Join a respected retail group and take the lead in digital marketing strategy.

Benefits

Company discount

Enhanced pension

Hybrid work flexibility

Qualifications

• 3+ years' experience optimising paid campaigns.
• Proven track record of hitting ROAS/ROI targets.
• Excellent analytical and reporting skills.

Responsibilities

• Take ownership of PPC, Affiliates, Retargeting and Display to deliver ROI.
• Optimise campaign performance across all channels.
• Run a structured testing and continuous improvement programme.

Skills

Optimising paid campaigns

Analytical skills

Collaboration

Tools

Google Ads

Google Analytics

Excel

Job description

Overview

Performance Marketing Manager | SW London (Hybrid) | £60-65k + Benefits (Inc company discount/ enhanced pension). Zachary Daniels are delighted to be recruiting a Performance Marketing Manager for a large, well-known UK retailer. Reporting directly to the Head of Ecommerce, this is an exciting opportunity to take ownership of a £5m+ annual performance marketing budget, covering PPC, Affiliates, Retargeting, and Prospecting across multiple household brands. You\'ll play a pivotal role in maximising profitability, ensuring campaigns deliver against ROI and growth targets, and keeping the business at the forefront of digital marketing innovation.

The Role

• Take ownership of PPC, Affiliates, Retargeting and Display to deliver ROI and growth.
• Optimise campaign performance across all channels to maximise profitability.
• Run a structured testing and continuous improvement programme.
• Manage feeds, product data and creative to maximise ad visibility and click-through.
• Carry out analytical deep dives to identify issues and implement corrective actions.
• Align paid media activity with trading priorities and promotional calendars.
• Collaborate with suppliers on co-funded campaigns and data-sharing.
• Produce reporting at all levels - channel, campaign, supplier and product - with actionable insights.
• Stay ahead of industry trends by adopting new tools, platform updates and best practice.
• Support the wider Ecommerce team with digital marketing opportunities.

About you

• 3+ years\' experience optimising paid campaigns (Google Ads essential).
• Proven track record of hitting ROAS/ROI targets and adapting strategies accordingly.
• Experience running structured testing and optimisation programmes.
• Strong commercial acumen and the ability to align marketing with trading priorities.
• Excellent analytical and reporting skills, with hands-on experience in Google Ads, Google Analytics and Excel.
• Familiarity with affiliate platforms/networks and campaign management.
• Knowledge of tagging, tracking and attribution models (advantageous).
• Collaborative style, with the ability to build strong cross-functional relationships.

This is a fantastic chance to step into a high-impact, ownership role within a trusted and respected UK retail group. You\'ll be given the responsibility, budget, and freedom to deliver results, while working with great brands and forward-thinking teams. If you\'re an ambitious performance marketer who thrives on delivering ROI and driving optimisation, this is the role is perfect for you!