Advertising Account Managers

BANSI GLOBAL SOLUTIONS LTD; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading advertising agency in London seeks an experienced Advertising Account Manager. The role involves managing client relationships, overseeing multi-platform advertising campaigns, and ensuring alignment with business objectives. Ideal candidates should demonstrate strong communication, budgeting skills, and a strategic mindset. This position offers opportunities for career growth within a collaborative environment.

Qualifications

• Strong communication and negotiation skills.
• Experience in managing multiple projects simultaneously.
• Ability to interpret client briefs and translate them into actionable plans.

Responsibilities

• Maintain client relationships and understand evolving requirements.
• Manage project timelines and ensure deliverables meet deadlines.
• Prepare performance reports and analyze campaign metrics.

Skills

Client relationship management

Strategic thinking

Budget management

Problem-solving

Market research

Collaboration

Job description

Overview

The role of an Advertising Account Manager is central to building and maintaining strong client relationships while ensuring the successful execution of advertising and marketing campaigns. They serve as the primary point of contact between clients and the agency, translating client needs into actionable strategies and creative solutions. At its core, this role requires balancing client expectations with agency capabilities to deliver campaigns that align with business objectives, brand identity, and market trends. Advertising Account Managers take on the role of strategic advisors, guiding clients through the complexities of advertising, whether digital, print, social media, or integrated campaigns. They are tasked with understanding client businesses in depth, including industry challenges, competitor activity, and consumer behavior, to tailor effective communication strategies. A critical role they play is coordinating across internal teams such as creative, media planning, production, and digital marketing to ensure smooth execution of campaigns from conception to delivery. They also manage project timelines, budgets, and resources, ensuring that client investments are maximized while campaigns are delivered on time and within scope. Beyond campaign execution, they also play a role in business development, identifying opportunities to upsell or cross-sell services to existing clients and assisting in pitching to new prospects. Their role extends to being brand guardians, ensuring consistency of messaging and adherence to client objectives across all marketing channels. They also play a crucial role in reporting and evaluation, presenting campaign performance metrics, analyzing results, and making recommendations for future improvements. In essence, the role of an Advertising Account Manager is both client-facing and internally collaborative, requiring a blend of communication, strategic thinking, negotiation, and organizational skills. They are brand advocates, problem-solvers, and project leaders, ensuring client satisfaction while driving agency success through effective campaign management. Their position is multifaceted, combining elements of strategy, creativity, analytics, and relationship management, making them an indispensable part of the advertising process and an essential partner to both clients and internal teams.

Responsibilities

• Client relationship management: maintaining regular communication, understanding evolving requirements, and building trust to foster long-term partnerships.
• Gathering and interpreting client briefs, translating them into detailed instructions for creative and media teams, and ensuring they are delivered accurately.
• Budget management: preparing cost estimates, tracking expenditures, and ensuring campaigns remain financially viable without compromising quality.
• Monitoring project timelines, coordinating workflows, and ensuring deliverables meet deadlines and quality standards.
• Conducting market research and analyzing trends to provide clients with informed recommendations on campaign strategies and target audiences.
• Overseeing campaign execution across multiple platforms—digital, print, broadcast, or social media—while ensuring brand consistency and strategic alignment.
• Preparing performance reports, analyzing metrics such as ROI, engagement, or conversion rates, and presenting insights to clients to demonstrate campaign effectiveness.
• Problem-solving: addressing unexpected challenges such as shifting client demands, budget constraints, or creative revisions swiftly and effectively.
• Collaborating with creative teams to brainstorm ideas, review campaign materials, and provide constructive feedback to align with client expectations.
• Working with media planners and buyers to optimize campaign placement for the best reach and results within the allocated budget.
• Building and maintaining relationships with external stakeholders, such as vendors, media houses, and production partners.
• Spotting growth opportunities, preparing proposals, and participating in pitches for additional projects or new accounts.
• Ensuring compliance with legal, regulatory, and ethical standards, including advertising codes of conduct.
• Mentoring junior account executives and supporting staff, providing guidance, training, and supervision where necessary.