Jobs in Rennes, Francia

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Client: Data Recrutement

Location: Paris, France

Job Category: Other

EU work permit required: Yes

The Startup :

• 4 Spinoff launched with success in 2 years
• 300m$ ICO
• Offices in Switzerland, France and Holland

Position

The company is seeking an experienced product Marketing leader to develop its Product marketing strategy.

• Reporting : CEO
• Vision : To create an end-to-end tokenization platform for real world asset.
• Current Teams : 6 teams (liquidity, bridge, exchange, connectivity, tokenisation & compliance). Head of Product, VP Engineering, 20+ developers, 2 PM and 1 designer

In this role you will:

• Build and grow our marketing, communications teams, coordinating their activities across our key audiences and stakeholders.
• Leverage data and user insights, and think strategically to develop and refine brand positioning
• Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers
• Create, plan and execute go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
• Measure, analyze, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance and inform decision-making.
• Oversee and coordinate communications across all marketing channels
• Work directly with the product and engineering teams to coordinate and run marketing experiments as new products and services are released
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.

The Startup :

• An infrastructure provider for decentralized tokenized markets
• 4 Spinoff launched with success in 2 years
• 300m$ ICO
• Offices in Switzerland, France and Holland

Position

The company is seeking an experienced product Marketing leader to develop its Product marketing strategy.

• Reporting : CEO
• Vision : To create an end-to-end tokenization platform for real world asset.
• Current Teams : 6 teams (liquidity, bridge, exchange, connectivity, tokenisation & compliance). Head of Product, VP Engineering, 20+ developers, 2 PM and 1 designer

In this role you will:

• Build and grow our marketing, communications teams, coordinating their activities across our key audiences and stakeholders.
• Leverage data and user insights, and think strategically to develop and refine brand positioning
• Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers
• Create, plan and execute go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
• Measure, analyze, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance and inform decision-making.
• Oversee and coordinate communications across all marketing channels
• Work directly with the product and engineering teams to coordinate and run marketing experiments as new products and services are released
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.

Opportunity to build your team

Evolution as a CMO after 6-12 months

Requirements

• Proven experience as a Head of Marketing or similar role in web3 startup
• Track record of executing successful cross-channel marketing campaigns
• Deep understanding of the culture of DeFi
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion)
• Ability to effectively collaborate with cross-functional teams, using strong analytical skills to incorporate data-driven insights into marketing decision-making
• A self-starter who takes initiative and keeps up with a fast-paced company

Benefits

• Competitive salary with generous token options plan & equity
• Full remote position
• Health Care Insurance
• Paid Holidays