Jobs in Lille, France

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Job Responsibilities:

• Develop and execute digital marketing campaigns to enhance brand awareness and lead generation.
• Analyze digital performance metrics and optimize campaigns for better engagement and conversion.
• Organize and coordinate corporate events, trade shows, and fleet customer engagement activities.
• Collaborate with internal teams and external partners to align marketing initiatives and ensure seamless event execution.
• Develop fleet event-related marketing materials and assets, including invitations, presentations, and promotional content.
• Create and manage marketing collateral, case studies, and success stories to attract potential clients.
• Develop email marketing and CRM campaigns to nurture business relationships.
• Assist the Key Account Department in completing comprehensive daily operational tasks.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, event management, or B2B marketing, preferably in the automotive or mobility industry.
• Strong understanding of digital marketing tools, including SEO, SEM, Google Analytics, and CRM platforms.
• Experience in planning and executing corporate events or trade shows.
• Excellent project management and multitasking skills.
• Strong analytical mindset with the ability to interpret marketing performance data.
• Proficiency in English and French; Mandarin is a plus but not mandatory.
• Passion for sustainable mobility and new energy vehicles.