Mission
The International Operational Marketing Executive facilitates the operational & strategic integration between the brand & the markets, ensure flawless communication between the brand & the markets. He / She promotes the perspectives of growth for the brand in markets.
Ce que vous aurez à faire
1. Contribute to Marketing Plan elaboration :
- Have in-depth knowledge of brand performance in the markets to provide startingdiscussion points with the international marketing development team and assess brandneeds
- Follow monthly brand net revenues & sell-out performance for markets
- Elaboration of Annual Brand Performance Book
- Provide feedback & challenge the brand & markets for next year’s Marketing Plan
- Help Brand to gather specific market analysis on specific business issues (competition rangeextensions, retail trends), to contribute to resolve marketing plan key decisions (on Promo,GWPs, sets…)
- Responsible for developing Brand and Launch guidelines
2. Manage the worldwide brand animation :
- Gather local marketing plans for all markets to have general view of the brand´s activities
- Support Local teams in the elaboration and implementation of their landed marketing planslaunch strategies. And follow-up of the local media plans.
- Propose and coordinate tailor-made / tactical local projects, in a test & learn approach to bethen roll-out in other markets
- Contact point for IMR approvals and requests that are under Brand Team responsibility
- Manage the local requests and assure rest of brand’s team collaboration / validation whenrequired
- Insure the global coherency for all the elements of a 360° strategy (Retail, Digital,communication, development teams)
3. Communication and Coordination
- Coordinate with all internal departments all deliverables related to Marketing plans (Annual Brand book, launch book, tailor-made animation guidelines, mock-ups, lab samples etc…) to assure accuracy, homogeneity and deadlines
- Send Brand communications to markets about Marketing plans, Launch plans updates and retailer’s presentations
- Guarantee market alignment and knowledge exchange by proactively contacting local marketing teams and sharing relevant information
4. Insights and Best Practices
- Produce Launch Reports : consolidating individual reports into a single document
- Cross-Region fertilization (best practices or special requests) amongst markets
- Aware of specific needs per region (retailer profile, legal restrictions)
5. Operations oriented activities
- CPS analysis : challenge consolidated region figures vs brand expectations. Back & forth with internal teams (marketing development & engineers).
- CPS analysis : referent participant of CPS meeting
- Catalogue maintenance : product line by market and exceptions
- Define Launch guidelines retro-timing, in accordance with CNP : deadlines and responsibilities
Experience
At least 2-3 years of experience in operational or trade marketing, in international or local positions, ideallyacquired in the beauty industry.
Education
Master’s degree, major in Marketing ideal
Languages
French and English fluent, Spanish would be a plus.
Competencies
- Excellent interpersonal and communication skills with strong leadership
- Ability to manage operational projects keeping a very strategic and long-term vision
- Result-oriented, self-starter personality with an interest in proposing and testing new ideas
- Very curious, polyvalent and autonomous
- Strong analytical and project management skills
- Flexible and reactive, good management of stress
- Olfactive, Fashion and / or Design sensibility
Ce que vous allez aimer chez nous
Une culture de travail entrepreneuriale, créative et accueillante
Des opportunités d'apprentissage et de développement
Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle
Une rémunération et des avantages compétitifs