Marketing Coordinator – French Market

Educations Media Group; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading educational consultancy is looking for a Marketing Coordinator dedicated to the French market. The role involves localizing marketing campaigns and creating engaging content for French students. Responsibilities include managing social media, conducting email marketing, and improving SEO for the French market. An ideal candidate has native-level French copywriting skills, digital marketing experience, and a degree in marketing or business. Candidates will work in a dynamic, hybrid international environment and have the opportunity to make a tangible impact.

Prestations

Hybrid working environment

Opportunity to shape the French market

Dynamic team culture

Qualifications

• Hands-on experience with marketing tools and channels.
• Experience in creating localized content and campaigns.
• Excellent organizational and time-management skills.

Responsabilités

• Localize and execute multi-channel marketing campaigns.
• Create social media content tailored for French audiences.
• Manage and grow the French student ambassador program.

Connaissances

Digital marketing experience

Native-level French copywriting

Proficient English skills

Understanding of SEO

Strong communication skills

Formation

Degree in marketing, business, or similar

Outils

Zoho CRM

Zoho Campaigns

WordPress

Description du poste

Are you interested in helping French students access life-changing study abroad opportunities? Are you passionate about creating compelling content and localized campaigns for a French audience? Can you craft messages that resonate culturally, perform strongly in search, and convert? Êtes‑vous parfaitement à l’aise en français ?

Asia Exchange and Beyond Abroad are looking for a Marketing Coordinator dedicated to the French market. In this role, you will promote our study abroad opportunities to French students, partner institutions, and key stakeholders. You will strengthen our presence in France by creating engaging, culturally relevant content and by running targeted campaigns that increase visibility, trust, and inbound student leads.

This position can be based in France, Stockholm or Tampere where we also have offices. As part of our international marketing team, you will play a key role in growing mobility from France to our destinations worldwide.

YOUR FOCUS AREAS

Your primary goal is to grow our brand visibility and lead generation in France through localized digital content and marketing activities. You understand what resonates with French students, how to communicate with French universities, and how to adapt our messaging to the expectations, culture, and decision‑making styles of the French audience.

You know what type of content performs on Instagram, LinkedIn, and TikTok in the French market. You understand how website content and SEO can improve our rankings on French search engines. You are curious about Meta and Google Ads and motivated to create campaigns tailored to French‑speaking target groups. You enjoy working creatively with students and ambassadors.

CORE TASKS

• Localize and execute multi‑channel campaigns designed specifically for French audiences
• Create social media content (Instagram, LinkedIn, TikTok) tailored to French preferences and trends
• Run B2C and B2B email marketing campaigns in French
• Write and optimize website & SEO content for the French market
• Produce French‑language materials: brochures, info sheets, posters, B2B decks
• Manage and grow the French student ambassador program (recruiting, motivating, coordinating campaigns)
• Support French university relations with content and materials adapted to B2B needs
• Support sales team members’ event attendance in France
• Track performance, analyze results, and report on campaign effectiveness in the French market

WE ARE LOOKING FOR

• Hands‑on experience with digital marketing tools and channels: Instagram, LinkedIn, TikTok, SEM, email marketing
• Experience with Zoho CRM and Zoho Campaigns is an asset
• Native‑level French copywriting skills
• Proficient English skills
• Educational background in marketing, business or similar degree
• Understanding of the digital marketing landscape and French student journey
• Excellent organizational and time‑management skills
• Understanding of SEO and website content and WordPress is an advantage
• Strong communication skills and the ability to adapt tone for French audiences
• A proactive, solution‑oriented, and creative mindset
• Alignment with our values and mission

WHAT WE CAN OFFER YOU

• A hybrid, international working environment with colleagues across Europe, USA and Asia
• A mission‑driven role in an industry that changes people’s lives
• The opportunity to shape and grow the French market
• A versatile job where you can see the tangible impact of your work
• A dynamic team culture with a growth mindset and a can‑do attitude

THE STORY OF ASIA EXCHANGE AND BEYOND ABROAD

The story of Asia Exchange started 18 years ago when two Finnish exchange students fell in love with Asia during their study abroad semester in Shanghai. After this experience, they established a company with the mission to open the gates for students from all over the world to Asia. In the present day, we are proud to have sent over 11 000 students from 800 universities and 125 different countries abroad.

Since 2024, Asia Exchange has been a part of Keystone Education Group. Under Keystone Education Group, Beyond Abroad combines three leading study abroad providers based in the Nordics: in Norway, SONOR (Study Outside Norway); in Sweden, Blueberry College & Universitet; and in Finland, Asia Exchange under one brand. Beyond Abroad is Europe’s biggest study abroad brand helping over 2000 students abroad every year.

APPLICATION INSTRUCTIONS

Please apply by completing our online application form and submitting your application in English.

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.