Lead Generation Specialist/Demand Development Representative

Strategic Communications; Ventes; Sur place; EUR 30 000 - 50 000; Plein temps

Résumé du poste

A prominent communications firm is looking for a Lead Generation Specialist to drive meeting volume through outbound calls and support lead qualification efforts. You will collaborate with marketing and sales teams to generate demand from public sector clients while maintaining strong CRM practices. Ideal candidates should have experience with outreach tools and effective communication skills.

Prestations

Medical Insurance

401(k) Plan

Paid Vacation Days

Employee outings

Wellness incentives

Qualifications

• Proficiency with ZoomInfo and HubSpot for outreach.
• Experience doing outbound calls and lead qualification.
• Strong grammar and copywriting for emails.

Responsabilités

• Make 120–150 outbound calls weekly to drive meeting volume.
• Set qualified client meetings with targets.
• Collaborate with marketing, sales, and partner teams.

Connaissances

Communication Skills

CRM Management

Campaign Management

Cold Calling

Organization

Formation

High School Diploma or GED

Outils

ZoomInfo

HubSpot

Microsoft Teams

Microsoft Excel

Outlook

Description du poste

Position:Lead Generation Specialist/Demand Development Representative

Location: Louisville, KY

Job Id:688

# of Openings:1

Job Title: Lead Generation Specialist/ Demand Development Representative

Shift:First, Monday through Friday, ability to respond after hours in support of special projects and peak seasons

Status:Exempt, Full-Time

Overview

Strategic Communications is seeking a driven, organized, and detail-oriented Demand Development Representative to set high-quality meetings across multiple campaigns and partner initiatives. The ideal candidate thrives in a fast-paced, project-based environment, is comfortable making 120+ outbound calls per week, and takes full ownership of the outreach-to-meeting handoff process.

This role is a critical connector across our marketing, sales, and partner teams—ensuring campaigns translate into actionable conversations, event follow-up efforts are fully maximized, and strategic partnerships generate measurable demand. The Demand Development Representative supports lead scoring and qualification for marketing, builds partner awareness through targeted outreach, and gives the sales team greater opportunities to connect with the right public sector clients without having to manage top-of-funnel outreach themselves.

This person plays a key role in securing meetings with government decision-makers, primarily in the state and local sectors, across cloud infrastructure and SaaS solution areas.

Key Responsibilities

• Make 120–150 outbound cold calls per week using ZoomInfo and HubSpot to initiate contact and drive meeting volume.
• Set a minimum of 10 qualified client meetings per month, with a target of 15 meetings for bonus eligibility.
• Execute outreach for active marketing and partner campaigns, promoting specific solutions and scheduling meetings with priority targets.
• Support event-based outreach, including pre-event promotion, webinar/roadshow registration outreach, and post-event follow-ups to convert warm leads into appointments.
• Leverage both ZoomInfo for new contact acquisition and HubSpot for re-engaging existing contacts, ensuring a balanced outbound strategy and minimizing CRM duplication.
• Build and execute smart follow-up strategies (i.e- call/email sequences) using HubSpot to re-engage warm or non-responsive leads across multiple touchpoints instead of one-and-done outreach.
• Maintain accurate, up-to-date records in HubSpot, including call activity, outcomes, follow-ups, and meeting scheduling.
• Send pre-meeting confirmation to clients 24–48 hours in advance for every booked appointment and log outreach in HubSpot.
• Create accurate and timely calendar invites in Outlook and Teams, including client and assigned sales lead, with meeting details clearly documented.
• Send a meeting prep summary to the assigned sales lead at the time of booking, including relevant context, notes, and expectations.
• Write and adapt cold call and email scripts as needed when templates are not provided, customizing messaging for campaigns and verticals.
• Manage 3–4 active campaigns simultaneously, balancing varying outreach objectives and priorities.
• Collaborate across the partner, marketing, and sales teams to ensure alignment on campaign strategy, lead targeting, and appointment goals.

Required Skills & Tools

• High School Diploma or GED required
• Fluency with ZoomInfo, HubSpot, Outlook, and Microsoft Teams
• Excellent written and verbal communication; strong grammar and copywriting for emails
• Ability to manage multiple active campaigns at once and adapt messaging by audience
• Proficiency with Microsoft Excel (basic formulas, lists, and data cleanup)
• Experience creating structured follow-up sequences in HubSpot (calls and emails) to re-engage cold or non-responsive leads and improve meeting conversion rates
• Strong organizational and CRM management habits to recycle warm-to-cold leads into future sequences instead of abandoning outreach after one campaign
• Comfortable working independently in a fast-paced, project-based environment
• Strong follow-through habits and ownership of responsibilities
• ISO 9001:2015 training – to be completed within ninety (90) days of hire

Qualities for Success

• Self-motivated and able to work independently without day-to-day oversight
• Takes initiative to solve problems and improve outreach strategies without being told
• Approaches each project with a campaign mindset—organized, goal-driven, and accountable
• Maintains resilience through rejection and remains focused on outcomes
• Proactively adjusts messaging and cadence to increase lead engagement and meeting success
• Comfortable switching between multiple priorities and campaigns without confusion
• Writes clearly, professionally, and with attention to grammar and audience tone
• Embraces feedback and coaching as a means to improve performance
• Committed to follow-through—sees every outreach cycle through to the handoff
• Takes pride in running a clean CRM and hitting metrics that fuel team-wide success
• Familiarity with government procurement cycles or working with public sector clients preferred
• Knowledge of cloud technologies (AWS, Microsoft, Google, etc.) & SaaS solutions preferred

The physical demands described here are representative of those that must be met by an employee toperform successfullythe essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. Work is primarily performed in an office environment. Regularly required to sit. Regularly required use hands to finger, handle, or feel, reach with hands and arms to handleobjectsand operate tools, computer, and/or controls. Required to speak and hear. Occasionally required to stand and walk. Exposed to general office noise with computers,printers,and light traffic.

Screening requirements: Background Check, Drug Screen

Benefits:Medical Insurance, Dental Insurance, Life Insurance, Vision Insurance, Long-term and Short-term Disability Insurance, 401(k) Plan, FSA Dependent Care Assistance, Paid Vacation Days, Paid Sick Days, Paid Holidays

Other Benefits:Employee outings each year, dog-friendly corporate office, wellness incentives, referral bonuses