Directeur/Directrice Marketing

Esker France; Villeurbanne; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Une entreprise de logiciels à Villeurbanne recherche un Marketing Director pour diriger les initiatives marketing stratégiques en France. Le candidat doit avoir plus de 5 ans d'expérience en marketing B2B et être bilingue en français et en anglais. Le rôle implique la gestion d'une équipe locale et la coordination avec les équipes commerciales pour maximiser l'impact des campagnes.

Prestations

Tickets restaurant à 11,97€ (60% pris en charge)

Télétravail à hauteur de 50%

17 jours de RTT

Intéressement égalitaire

Forfait mobilité durable

Accès à Gymlib pour des activités sportives

Journée RSE offerte chaque année

CSE dynamique

Événements conviviaux

Qualifications

• 5+ ans d'expérience en marketing B2B, y compris le marketing terrain et digital.
• Expérience dans un environnement SaaS ou logiciel.
• Connaissance du cycle d'achat d'entreprise.

Responsabilités

• Gérer l'équipe marketing locale et les initiatives.
• Exécuter le plan marketing stratégique annuel.
• Conduire les campagnes de génération de demande et de marketing basé sur les comptes.

Connaissances

Pensée stratégique

Gestion de projet

Bilingue Français et Anglais

Compétences interpersonnelles

Orientation résultats

Formation

Master en Marketing, Business ou domaine connexe

Description du poste

Overview

We’re seeking the Marketing Director to lead the execution of Esker’s strategic marketing initiatives in France. This role is part of the Corporate Marketing organization and is critical in bridging our global marketing strategy with localized execution. You will lead a team in France and collaborate closely with Sales, Customer Success, Partners, and Corporate teams to adapt and deliver programs that drive awareness, engagement, and revenue. This includes ownership of demand generation, ABM, partner marketing, and customer marketing, while supporting the local rollout of corporate communications and brand initiatives.

If you’re passionate about creating impact at the intersection of global strategy and local relevance — this role is for you.

What Your Day Will Look Like

Team Management

• Manage the local Marketing team (field marketing, digital, content, events)
• Oversee day-to-day execution and coordination of marketing initiatives
• Manage and optimize the local marketing budget
• Foster collaboration with Sales, Customer Success, and Partner teams, while working closely with Corporate Marketing peers

Marketing Plan Execution

• Localize and execute the annual strategic marketing plan in partnership with the Corporate Growth Marketing team
• Align regional efforts with GTM priorities, business goals, and customer insights
• Contribute local feedback to help shape campaign direction and future product releases

Growth & Demand Generation

• Lead local execution of inbound and outbound campaigns (SEO/SEM, email, digital, events, webinars)
• Track full-funnel performance (MQLs, SQLs, pipeline influence) and optimize accordingly
• Collaborate with corporate teams on automation, targeting, and reporting

Account-Based Marketing (ABM)

• Design and run ABM programs for key strategic accounts
• Partner with Sales on messaging, personalization, and account engagement tactics
• Measure the impact of ABM initiatives on pipeline and deal velocity

Partner Marketing

• Co-develop and execute marketing programs with local and global partners
• Ensure brand consistency and messaging alignment in partner-facing campaigns
• Support the Alliances team with event coordination, content, and partner enablement

Customer Marketing

• Execute programs that support customer retention, upsell, and advocacy
• Collaborate with Customer Success to drive lifecycle engagement
• Create customer-facing content (case studies, testimonials) and support community building efforts

Communications (Local Execution)

• Coordinate the rollout of corporate communications and brand campaigns in France
• Support logistics for local press, media, or analyst activities in collaboration with Corporate Communication
• Ensure that all local events and marketing assets are aligned with Esker’s global brand

Sales & Marketing Tools

• Manage and adapt global sales enablement materials (case studies, decks, datasheets, videos)
• Leverage marketing automation, CRM, and analytics tools for campaign execution and reporting
• Ensure data integrity and GDPR compliance in lead management and database practices

What You Need to Succeed

Education & Knowledge

• Master’s degree or equivalent in Marketing, Business, or related field
• Strong understanding of B2B SaaS marketing, digital strategy, and enterprise buying cycles

Experience

• 5+ years of experience in B2B marketing roles, including field and digital marketing
• Background in enterprise SaaS or software industry preferred
• Experience working in a matrixed, corporate-led marketing structure
• Proven track record of driving demand, pipeline, and measurable marketing ROI
• Experience collaborating with Sales, Partners, and Customer Success functions

Skills

• Strategic thinker with a hands-on mindset
• Strong project and budget management abilities
• Excellent communication and interpersonal skills
• Fluent in French and English
• Curious, creative, data-driven, and results-oriented

Why You’ll Love Life at Esker

At Esker, we empower people and companies to grow and innovate through smarter process automation. You’ll be part of a global team committed to collaboration, learning, and delivering real value to customers.

If you're ready to play a critical role in a high-impact, cross-functional marketing environment — we’d love to meet you.

Ce que nous offrons

Un environnement international

Une organisation agile

Tickets restaurant à 11,97€ (pris en charge à 60% par Esker)

Télétravail à hauteur de 50%

17 jours de RTT

Un intéressement égalitaire

Un forfait mobilité durable

Offre Gymlib pour accéder à des activités sportives à tarifs préférentiels

Une journée RSE offerte chaque année

Un CSE dynamique

De nombreux événements conviviaux pour se retrouver

Chez Esker, nous nous engageons pour l'égalité des chances et sommes fiers de faire de la diversité une force. C'est pourquoi, Nous accueillons tous les talents et encourageons toute personne possédant les compétences mentionnées dans la présente offre, à soumettre sa candidature.