Senior Meta Growth Strategist

Go Carpathian Recruiting; España; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading US marketing agency is seeking a Senior Growth Strategist (Meta Specialist) to optimize paid advertising campaigns on Meta platforms. This fully remote role focuses on sales-driven strategies for US e-commerce clients. Ideal candidates should have over 3 years of experience with Meta Ads and strong analytical skills to drive campaign performance. You will collaborate closely with clients and internal teams to exceed KPIs and lead growth strategies.

Servicios

Opportunity to work with an industry-leading agency

Hands-on exposure to scaling VC-backed brands

Fully remote position

Formación

• 3+ years of hands-on experience exclusively managing Meta Ads campaigns.
• Fluent English for seamless communication with US clients.
• Proven success with sales-focused campaigns for US-based e-commerce clients.

Responsabilidades

• Plan, launch, and scale Meta ad campaigns focused on sales performance.
• Manage client relationships and provide performance updates.
• Optimize campaigns against KPIs like ROAS and CPA.

Conocimientos

Meta Ads campaign management

Analytical skills

Client relationship management

Audience segmentation

Data-driven mindset

Herramientas

Meta Ads Manager

Google Tag Manager

Descripción del empleo

Overview

About Us

At our core, we exist to unlock exponential revenue growth in a simple, scalable, and repeatable way for our clients. As an industry-leading full-suite marketing agency based in the United States, we\'ve helped scale small digital brands to over 7 figures in ad spend. We partner with VC funds to invest in and scale brands\' digital marketing efforts to drive massive growth. Our company culture is centered around delivering results-driven solutions, fostering reliable teamwork, and providing stellar customer service.

Position Overview

We are seeking a highly skilled Senior Growth Strategist (Meta Specialist) to join our team. This role is designed for a Meta expert—not a generalist—who has deep experience running sales-driven campaigns for US e-commerce brands.

You will be responsible for planning, executing, and optimizing paid advertising campaigns exclusively on Meta platforms (Facebook, Instagram). Managing 10+ client accounts at a time, you will work closely with the Meta Ads division leader to ensure client KPIs are consistently exceeded.

This role demands : data-driven mindset with strong analytical skills.

Requirements:

Key Responsibilities

• Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) with a focus on sales performance, not just traffic or awareness.
• Segment audiences strategically and create high-converting ad creatives in collaboration with the creative team.
• Optimize campaigns daily against KPIs such as ROAS, CPA, MER / nMER, and conversion rates.
• Manage client relationships directly, providing clear updates, performance reports, and proactive strategy recommendations.
• Submit detailed performance reports and build monthly, quarterly, and annual growth strategies.
• Collaborate with internal teams to improve LTV, CR, CPA, ROAS, and overall ad spend efficiency.
• Set up and manage third-party tracking integrations, and build custom events via Meta\'s tools or Google Tag Manager (GTM).
• Stay ahead of platform updates, AI-driven tools, and e-commerce performance marketing trends to keep client accounts competitive.

Requirements

• Fluent English (native-level preferred) for seamless US client communication.
• 3+ years of hands-on experience exclusively managing Meta Ads campaigns (not a generalist).
• Proven success with US-based e-commerce clients running sales-focused campaigns (purchases, booked calls, subscriptions, registrations).
• Deep expertise in Meta Ads Manager, audience segmentation, conversion tracking, and offer A/B testing.
• Strong analytical skills, with the ability to interpret performance data and pivot strategies accordingly.
• Experience setting up and managing tracking tools, custom events, and attribution systems.
• Excellent client-facing skills, with a track record of building strong, trust-based relationships.

Nice to Have

• Experience with third-party attribution tools (e.g., Triple Whale, Northbeam).
• Familiarity with AI marketing tools for automating campaign management.
• Experience using Notion or similar tools for project management.
• Familiarity with MMPs (Adjust, AppsFlyer, AirBridge, etc.) and iOS attribution (SKAN).

What We Offer

• Opportunity to work with an industry-leading US marketing agency.
• Hands-on exposure to scaling e-commerce brands with VC backing in a results-driven, collaborative, and growth-oriented environment.
• Fully remote position (US ET & PT hours preferred).

Selection Process

• First interview with our Hiring Manager.
• Second interview with Meta Division Lead.