Global Head Of Content Marketing

Speexx digital publishing AG.; Madrid; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading digital publishing company is searching for a Head of Marketing for Spain. This role requires a hands-on B2B marketing leader with a proven track record in brand building and demand generation. The ideal candidate will have experience in enterprise software marketing and be able to drive strategic AI initiatives while leading a high-performing team. The position offers hybrid working options and opportunities for professional development.

Servicios

Flexible working hours

Hybrid office models

Opportunities for learning through Speexx Academy

Discounted language training

Confidential psychological counselling services

Formación

• Proven senior marketing experience in an international B2B environment.
• Strong background in enterprise software marketing.
• Experience leading and scaling global marketing teams.

Responsabilidades

• Lead a high-performing marketing team focused on innovation.
• Develop and implement a comprehensive marketing strategy.
• Collaborate with Sales, Product Marketing, and Business Development.

Conocimientos

B2B marketing experience

Leadership

Digital marketing

Strategic planning

Excellent communication in Spanish and English

Herramientas

Microsoft Dynamics

Marketo

Power BI

Descripción del empleo

About Speexx

Speexx is the #1 platform for people development, combining cutting-edge AI technology with world-class coaches. Since 2012, we have helped over 1500 international clients enhance their professional development and have received over 200 accolades from top publications like G2, Fosway, and TIME Magazine.

Job Title: Head of Marketing Spain

We are seeking a hands-on B2B marketing leader with a digital-first mindset and a proven track record in PR, brand building, demand generation, customer marketing, and tactical execution. The ideal candidate will have experience in enterprise software or SaaS, preferably in the L&D and HR-tech space, and can translate strategy into scalable growth across the full marketing funnel.

Key Responsibilities

• Lead and inspire a high-performing marketing team, fostering innovation, AI adoption, curiosity, continuous improvement, and data-driven execution.
• Contribute strategic insights within the international marketing team.
• Develop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention.
• Coordinate marketing planning sessions and workshops to support business priorities.
• Engage in industry dialogue and lead market and competitive intelligence gathering.
• Build relationships with industry influencers through PR and thought leadership.
• Serve as the internal voice of the customer, refining buyer personas and customer profiles.
• Collaborate with Sales, Product Marketing, and Business Development on content and go-to-market strategies.
• Partner with People & Culture to enhance employer branding.
• Drive the strategic use of AI and oversee digital marketing initiatives, including email campaigns, paid media, and ABM efforts.
• Manage CRM data integrity and plan external events to elevate brand presence.

Requirements

• Proven senior marketing experience, such as Marketing Lead or Director, within an international B2B environment.
• Strong background in enterprise software marketing.
• Experience leading and scaling global marketing teams, including remote teams.
• Hands-on experience with multi-channel campaigns, AI-driven marketing, SEO, social media, web analytics, and SEM.
• Proficiency with CRM systems (e.g., Microsoft Dynamics), marketing automation (e.g., Marketo), and analytics tools (e.g., Power BI).
• Excellent communication skills in both Spanish and English.
• Comfort with remote collaboration tools.

What We Offer

• Flexible working hours for a healthy work-life balance.
• Hybrid office models allowing remote work and in-office days.
• International, multicultural team environment.
• Opportunities for learning through our Speexx Academy, mentoring, and external training.
• Discounted language training for employees and relatives.
• Confidential psychological counselling services.

At Speexx, we value diverse skill sets, backgrounds, and experiences to enrich our culture.