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A progressive food brand in Berlin is seeking a Paid Social Specialist to join their marketing team. You will design and optimise social media campaigns on Meta and TikTok, aiming to grow the customer base. Ideal candidates have around 3 years of experience in digital marketing and are skilled in performance marketing, data analysis, and creativity. This role offers a competitive compensation, flexible hybrid work setup, and the chance to contribute to a diverse and inclusive team.
We’re looking for a hands‑on, curious, and proactive Paid Social Specialist to join our marketing team. You’ll help grow our customer base through Meta and TikTok campaigns, managing budgets, testing new creative approaches, and identifying opportunities to optimise performance.
You’ll work alongside experienced channel managers and have exposure to a broad range of acquisition activities, from creative strategy and performance analysis to process optimization and automation.
You’ll be at the heart of our growth engine, designing, running, and optimising Paid Social campaigns that bring new customers to Marley Spoon and keep them coming back. Working across Meta and TikTok, you’ll turn insights into impact: defining audiences, crafting ads that capture attention, and scaling what works.
You’ll collaborate closely with our creative, brand, and analytics teams to transform ideas into measurable results. From brainstorming fresh concepts and testing hooks or videos to analysing data and spotting performance trends, you’ll ensure every campaign tells a story and deliver results.
Curiosity will be your secret ingredient. You’ll constantly experiment with new audiences, formats, and approaches, keeping a pulse on platform updates and emerging trends. If you’ve explored the Google Display Network or programmatic campaigns, that’s a plus, we love marketers who think beyond the usual channels and bring new opportunities to the table.
You’ve built a solid foundation in performance marketing and are excited to keep growing in a hands‑on role. With around 3 years of experience in digital marketing (ideally within B2C or e‑commerce), you feel comfortable managing campaigns in Meta Ads Manager and TikTok Ads Manager. You know how to set up campaigns, manage budgets, and optimise towards performance goals like CPA or ROAS, and you enjoy learning from the data to understand what drives results.
You’re comfortable working with Excel or Google Sheets and have some experience using Google Analytics / GA4 to track performance and understand results. You’re familiar with UTMs and basic tracking principles, and you’re eager to keep developing your analytical skills.
You like to take initiative, share ideas, and help things move forward. You work well with others, communicate clearly, and bring a positive, hands‑on attitude to the team. Most of all, you’re excited about contributing to a global food brand that’s changing the way people cook and eat.
*Benefits and perks vary by location and will be shared during the interview process or upon request.
If you’re passionate about social media marketing, data, and growth and want to work with a brand that’s changing how people eat, we’d love to meet you!
* Der Gehaltsbenchmark wird auf Basis der Zielgehälter bei führenden Unternehmen in der jeweiligen Branche ermittelt und dient Premium-Nutzer:innen als Richtlinie zur Bewertung offener Positionen und als Orientierungshilfe bei Gehaltsverhandlungen. Der Gehaltsbenchmark wird nicht direkt vom Unternehmen angegeben. Er kann deutlich über bzw. unter diesem Wert liegen.