Head Of Marketing jobs in Italy

SumUp is a leading global fintech company committed to levelling the playing field for small businesses. Founded in 2012, we’re the trusted partner of over 4 million merchants across 36 markets, providing simple and affordable tools that help them manage payments, business finances, and customer relationships.

You’ll join our Performance Marketing EU team, which drives customer growth across Europe for products like Card Readers, POS, Business Account, Tap To Pay, and the SumUp SuperApp. The team owns the digital acquisition strategy across all channels—ensuring SumUp’s brand and performance campaigns work together seamlessly. You’ll collaborate closely with Brand, Product Marketing, Creative, and MarTech teams to shape our full-funnel marketing approach across the region.

In this role, you’ll be instrumental in scaling SumUp’s online presence. Your work will directly influence how millions of merchants across Europe discover and connect with SumUp, helping to define our voice and visibility in new markets. This is a high-impact opportunity to build and execute digital campaigns that balance brand storytelling with measurable growth—and to make a lasting mark on one of the fastest-growing fintech brands in Europe.

Own and execute upper and mid-funnel campaigns across Meta, Google Display, YouTube, TikTok, and programmatic platforms

Design and implement multi-channel campaign strategies aligned with SumUp’s growth and branding goals for 2026

Partner with the Performance Marketing team to ensure funnel optimisation from awareness to conversion

Lead creative strategy, testing, and production with in-house and agency partners

Manage budgets, bidding strategies, and campaign performance to maximise ROI

Collaborate with MarTech, Analytics, and Finance to build measurement frameworks and ensure proper attribution

Experiment with emerging channels and AI-powered tools to future-proof our marketing stack

You have 5+ years of digital marketing experience across multiple platforms (Meta, Google Display, YouTube, Programmatic, TikTok)

You’ve managed upper and mid-funnel campaigns that drove awareness and consideration at scale

You’re data-driven, analytical, and comfortable with tools like Google Analytics, Tableau, and DV360

You can build strong cross-functional relationships and thrive in complex, matrixed teams

You’re proactive, resourceful, and have a "get stuff done" mindset

You have experience leading campaigns for brand launches and understand the interplay between brand and performance marketing

🌎 Work globally: Collaborate with SumUppers worldwide on large-scale fintech products used by millions.🌈 Commitment to Diversity & Inclusion: Join a workplace that values every perspective and fosters belonging.🚀 VSOP enrolment: Own a stake in SumUp’s future success.📚 Learning & Development: €2000 annual budget for conferences or education.💶 Corporate pension scheme: SumUp matches up to 20% of your contributions.🏖 28 days of paid leave plus public holidays and special leave.💪 Urban Sports Club subsidy, Kita placement assistance, and subsidised lunches.🌴 Break4Me: 1-month sabbatical after 3 years of service.🔗 Referral bonus for bringing great talent onboard.

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing a vast set of simple and affordable business tools to help them start, run, and grow their businesses. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster an inclusivity and continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited.

Explore career opportunities with us and join a team driven by collaboration, innovation, and a shared vision of creating a world where everyone can build a thriving business. Discover more about our vibrant and inclusive work culture and how we work on our careers website, and follow our journey on LinkedIn and Instagram.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.