Digital Marketing-Jobs in Deutschland

We are seeking a strategic and driven Head of Growth to architect and scale the global pipeline engine that fuels Workvivo’s continued expansion—with a particular focus on accelerating our growth in the U.S. market. In this high-impact leadership role, you will be responsible for building and leading a cross-functional team of 8–10 people across Digital Demand Generation, BDR/SDR, and Field Marketing. Your mission: generate qualified pipeline, accelerate revenue, and build a scalable growth model across regions.

This role goes beyond traditional demand generation. You will own pipeline creation across multiple global channels, directly manage both Marketing Demand and the Outbound BDR organisation, and serve as a key strategic partner to Sales and Executive Leadership. The ideal candidate has successfully taken a SaaS platform from EMEA into the U.S. market, understands the nuances of global pipeline generation, and is both a strategic operator and hands‑on builder.

We’re a fast‑growing, outcome‑driven marketing team within Workvivo, a Zoom company. Our mission is to transform how companies engage their employees, and our product is already loved by millions. Backed by the global scale and reach of Zoom, we move fast, think boldly, and build the pipeline required for our next stage of growth. As Head of Growth, you’ll be a key member of our Senior Leadership Team and one of the top leaders driving our U.S. expansion.

• Develop and execute the global pipeline generation strategy, aligned with Sales priorities and revenue targets.
• Lead, coach, and mentor a high‑performing team of 8–10 across demand gen, outbound BDR, ABM, lifecycle, and field marketing.
• Partner with brand, content, product marketing, and marketing ops to drive unified global execution.
• Collaborate closely with Sales Leadership to align on coverage models, regional segmentation, and pipeline targets—with strong emphasis on U.S. growth.

• Own all digital growth programs including paid media, SEO/SEM, retargeting, lifecycle, and conversion optimisation.
• Build scalable, repeatable campaign frameworks targeting enterprise buyers across multiple regions.
• Ensure all programs are optimised for ROI, pipeline contribution, and revenue impact.

• Build and manage a high‑performing global outbound BDR/SDR team.
• Define outbound strategy, KPIs, coaching frameworks, and campaign alignment.
• Drive tight coordination between BDR outreach and marketing‑led programs to maximise SQL conversion.

• Execute targeted regional programs, customer events, and executive roundtables to drive in‑market demand.
• Support strategic ABM programs in collaboration with Sales for top accounts.
• Ensure field initiatives are measurable and tied directly to pipeline targets.

• Act as a trusted partner to Sales Leadership, ensuring alignment on pipeline goals, lead quality, and conversion performance.
• Provide clear, consistent reporting on pipeline health and weekly forecasts.
• Proactively identify pipeline gaps and create targeted campaigns to close them.

• Own the global pipeline number (sourced and influenced) across marketing‑ and BDR‑led channels.
• Implement clear reporting, attribution, and funnel measurement from MQL → SQL → Opportunity.
• Use insights to continuously refine channel mix, campaign strategy, and resource allocation.

• 7–10+ years in high‑growth B2B SaaS, with proven experience taking a SaaS platform from EMEA into the U.S. market.
• Demonstrated success owning global pipeline strategy and delivering measurable ARR impact.
• Deep expertise across digital marketing, paid media, ABM, lifecycle, outbound, and funnel conversion.
• Hands‑on experience building and scaling BDR/SDR teams and outbound programs.
• Strong track record operating in global, matrixed organisations with tight sales alignment.
• Data‑driven mindset — you measure everything, speak in numbers, and act on insights.
• Excellent leadership skills — builds high‑performing, high‑trust teams people want to follow.
• Outstanding communication and stakeholder management — keeps executives aligned, informed, and focused.

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting.

As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways. Click Learn for more information.

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed.