Jobs in Toronto, Canada

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We’re looking for a strong product manager who is passionate about building products that help merchants grow their business and see our marketplace as a high-value, strategic channel. You will join the Marketplace team, which is responsible for delivering performance growth, transparency, and trust to merchants so they can confidently invest, scale, and succeed on our platform.

In this role you are responsible for defining and driving the product strategy for merchant performance growth, intelligence, and attribution. You’ll work closely with engineering, data science, design, and partnerships to build tools and systems that improve traffic quality, empower merchants with actionable insights, and deliver trusted attribution and reporting. Your work will directly impact how merchants perceive and expand their relationship with our marketplace, ultimately driving long-term supply health and incremental GMV.

• Lead product strategy for Merchant Performance Growth, giving merchants meaningful levers (campaign tools, traffic quality controls, creative/placement options) to actively improve outcomes and scale investment and drive 10x partner revenue.
• Build Merchant Intelligence & Enablement capabilities, including performance dashboards, actionable insights, predictive demand signals, and reporting that empowers both merchants and our partnerships team.
• Drive Attribution & Trust by developing reliable tracking, automated link validation, and incrementality models that prove merchants are achieving true ROI from the channel.
• Partner with engineering and data science to improve traffic quality and relevance, ensuring clicks sent to merchants are high-intent and more likely to convert.
• Collaborate closely with partnerships, analytics, and design to make sure merchants experience the platform as a trusted, high-performance acquisition channel.
• Define clear metrics tied to incremental GMV, merchant ROI, and retention; prioritize initiatives based on their impact on merchant trust and long-term supply health.

• Merchant-first mindset: You deeply understand merchant goals (incremental revenue, ROI, scalability) and design solutions that map back to them.
• Strategic execution: Experience creating clarity in ambiguous spaces, building 0→1 products, and scaling mature systems.
• Analytical rigor: Comfort with funnels, attribution, incrementality, and using data to size opportunities and guide prioritization.
• Cross-functional leadership: Proven ability to influence and align with engineering, data science, partnerships, PMM and design.
• End-to-end product ownership: Track record of shipping complex products with measurable impact on revenue or growth.
• Autonomy: Comfortable driving initiatives independently while collaborating across multiple teams.
• Experience: 6+ years of product management experience, ideally in marketplaces, ads, performance marketing, or affiliate ecosystems.

Pay Grade - P

Equity Grade - 7

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year: $178,000 - $228,000

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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