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Sales Development Representative (Remote Ontario)
Job summary
A leading cybersecurity firm in Toronto is seeking a Sales Development Representative to focus on outbound lead generation. The role involves connecting with potential clients and establishing GoSecure's value proposition. Ideal candidates will have strong communication skills, a strategic approach, and a bachelor's degree or equivalent experience. This entry-level position offers opportunities for growth in a dynamic environment.
Qualifications
- Ability to generate sales-ready leads through effective outreach.
- Experience in technology sales is a plus.
- Entry-level position with growth potential.
Responsibilities
- Generate qualified sales ready leads for the team.
- Conduct outreach using phone, email, and social media.
- Document all activities in Salesforce.com.
Skills
Education
Tools
The Sales Development Representative (SDR) reports to the VP of Sales. The SDR’s primary role is to use prospecting, outreach via email campaigns, and individual strategic efforts, to identify and connect with enterprises in need of GoSecure’s portfolio of products and services.
- Generate qualified sales ready leads (SRLs) for the new business team.
- Seek out and connect with enterprises who have not purchased from GoSecure historically and define their need for GoSecure’s products and services, 100% outbound focus.
- Execute multi-touch prospecting to identify and target prospective clients (leads) and create new lead channels.
- Design targeted outreach campaigns leveraging phone, email, social media (like LinkedIn), market research, and other creative approaches to obtain contact information for prospective clients.
- Establish initial professional connections with prospective clients, communicate GoSecure’s value proposition, educate on GoSecure’s portfolio of products and services, and remove initial objections.
- Conduct strategy calls/consultations, demonstrations, fit assessments, technical calls, and analysis to determine if the lead is viable (i.e. a qualified SRL).
- Pass qualified SRL to the Account Executive (AE) to close business.
- Gain, maintain, present, and articulate a working knowledge of cybersecurity and industry trends sufficient to establish credibility.
- Build current and future pipeline in respective assigned territory ($4M+ for rolling 2 quarters minimum).
- Document all touchpoints and sales-related activities in Salesforce.com.
- Make 80 plus outbound calls per day.
- Attain assigned personal and team goals.
- Regularly review key performance metrics with management to identify areas for growth and opportunities to constantly improve on results (i.e. quality SRLs passed to AEs).
- Additional duties as assigned by the VP of Sales.
- Ability to communicate effectively with both high-level decision makers and technical influencers.
- Exemplify a strategic and intentional “hunter” mentality.
- Strong written and verbal communication skills.
- Energy, enthusiasm and ability to work well under pressure.
- Experience selling technology solutions a plus.
- Salesforce.com experience preferred.
- Bachelor’s degree in related field and/or equivalent education/experience.
- Entry level position.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.