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Job summary
An established industry player seeks a Director of Marketing to lead strategic initiatives that enhance community engagement and financial success. This full-time role involves overseeing a dynamic marketing team, developing creative campaigns, and collaborating across departments to position the organization as a leader in arts and leadership training. With a focus on fostering a positive work environment and ensuring high standards of service, the ideal candidate will bring strong leadership and communication skills, along with a passion for arts and culture. This is an exciting opportunity to make a significant impact in the arts community while enjoying a range of benefits.
Benefits
Qualifications
- 10+ years of marketing and management experience.
- Experience in arts, culture, or post-secondary sectors is an asset.
Responsibilities
- Developing annual plans and budgets for marketing initiatives.
- Overseeing project workflows and digital marketing efforts.
Skills
Education
Founded in 1933, Banff Centre for Arts and Creativity is a learning organization built upon an extraordinary legacy of excellence in artistic and creative development. What started as a single course in drama has grown to become a global leader in arts, culture, and creativity across dozens of disciplines. From our home in the stunning Canadian Rocky Mountains, Banff Centre aims to inspire artists, leaders, and thinkers to unleash their creative potential.
Marketing and Communications are vital to enhancing the profile of Banff Centre. The role is crucial for engaging artists, faculty, and audiences, ensuring the Centre’s global identity and financial success. The department aims to position Banff Centre as Canada’s leading arts and leadership training institute and one of the most important worldwide.
The Director of Marketing oversees strategic marketing initiatives, guiding the team and working closely with Communications to execute campaigns that attract quality participants, build audiences, and engage stakeholders locally, nationally, and internationally. The role involves collaboration with various departments to maximize community engagement and revenue.
This position manages the marketing team, develops creative campaigns supporting our programs, festivals, events, exhibitions, and operational activities.
Reporting to the Executive Director, Marketing and Communication, key accountabilities include:
- Developing annual plans and budgets, negotiating contracts, and ensuring compliance.
- Fostering a positive work environment, recruiting, mentoring staff, and ensuring high standards of service and organizational integrity.
- Supporting change management and representing the marketing team in organizational projects.
- Developing marketing strategies for various stakeholders and creating toolkits and signage strategies.
- Overseeing project workflows, procurement, and marketing for events and programs.
- Collaborating on website performance and digital marketing efforts.
- Bachelor’s degree in marketing or related field; Master’s preferred.
- 10+ years of marketing and management experience; 2+ years at the director level preferred.
- Experience in arts, culture, or post-secondary sectors is an asset.
- Strong leadership, strategic planning, project management, and communication skills.
- Appreciation for arts, education, and mountain culture, with storytelling ability through digital means.
- Full-time, salaried position with a 6-month probation period.
- Salary range: $82,455 - $122,451, with benefits including paid vacation, health benefits, pension, housing options, professional development, and more.
- Applications accepted until a suitable candidate is found.
- Candidates must pass criminal record checks and be eligible to work in Canada.
Organization: Other Sights for Artists' Projects. Deadline: May 28, 2025.
Organization: Gateway Theatre. Deadline: May 19, 2025.
Organization: Arts Club Theatre Company. Deadline: May 31, 2025.
Organization: City of Vancouver. Deadline: May 9, 2025.
Banff Centre acknowledges the traditional unceded territories of the Coast Salish peoples and other Indigenous communities across BC.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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