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Digital Strategy Director
Job summary
A leading advertising agency in Dubai is seeking a Digital Strategy Director to lead and elevate digital media strategies across pitches and existing accounts. The ideal candidate will have over 10 years of experience in digital strategy and be skilled in programmatic and social media ecosystems. This role demands strong leadership and excellent storytelling abilities, fostering collaboration across teams. The position offers a permanent full-time contract with significant responsibilities in a creative environment.
Qualifications
- 10+ years of experience in digital strategy, planning, or media consulting.
- Deep expertise in programmatic, social, and digital video ecosystems.
- Strong understanding of big tech platforms and their measurement frameworks.
Responsibilities
- Lead digital media strategy in pitches and major account reviews.
- Define digital investment strategies across various platforms.
- Establish and track KPIs for measurable strategies.
- Advise on digital platform capabilities and optimization.
- Stay updated on emerging platforms and technologies.
Skills
The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer, this role is responsible for building innovative, data-informed narratives and solutions that strengthen dentsu media's strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution, ensuring strategies are future-ready, platform-agnostic, and grounded in measurable outcomes.
- Lead digital media strategy in pitches and major account reviews, delivering compelling narratives, innovations, and best-in-class solutions.
- Define digital investment strategies, balancing allocations across programmatic, social, video, and emerging platforms.
- Establish and track relevant KPIs, ensuring strategies are measurable and data-driven.
- Identify and integrate the right data sources to enrich decision-making, ensuring seamless flow between platforms and analytics.
- Advise planners and trading teams on digital platform capabilities, optimization levers, and measurement opportunities.
- Partner closely with measurement leads to ensure alignment between strategy and performance reporting.
- Provide feedback to the Product & Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.
- Stay ahead of emerging platforms, technologies, and data solutions to ensure strategies remain competitive and forward-looking.
- 10+ years of experience in digital strategy, planning, or media consulting, with proven leadership in pitches and client strategy.
- Deep expertise in programmatic, social, and digital video ecosystems.
- Strong understanding of big tech platforms (Google, Meta, Amazon, TikTok, Snap, etc.) and their measurement frameworks.
- Experience integrating multiple data sources into unified planning and measurement strategies.
- Excellent storytelling and presentation skills, with the ability to translate complex digital solutions into compelling narratives.
- Collaborative leadership style, able to bridge strategy, trading, product, and data functions.
Location : Dubai
Brand : Dentsu
Time Type : Full time
Contract Type : Permanent
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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