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Position Overview :

We are seeking a dynamic and strategic Brand Director to lead the development and execution of Bitunix's global brand strategy. This role is pivotal in transforming Bitunix into a globally recognized, user-centric, and emotionally resonant brand within the cryptocurrency exchange space. The ideal candidate will bring a deep understanding of branding, storytelling, and digital finance, combined with a passion for building communities and delivering impactful marketing initiatives. A key focus of the role will be to enhance branding across both online and offline channels, ensuring a consistent, engaging, and high-impact presence in every user interaction.

Location : Remote or Onsite (Dubai)

Reports To : VP

Department : Marketing

Key Responsibilities :

• Lead the development and evolution of Bitunix's global brand positioning, ensuring alignment with the company's long-term vision and core values.
• Establish and maintain a strong, consistent brand identity and voice across all customer touchpoints and marketing channels.
• Craft a compelling and emotionally engaging brand narrative that resonates with a global audience, from first-time crypto users to experienced traders.
• Champion a user-centric approach to branding and marketing, ensuring that all strategies are grounded in community needs and insights.
• Plan and execute integrated, multi-channel marketing campaigns that drive brand awareness, engagement, and loyalty.
• Collaborate closely with higher management as well as cross-functional teams including product, growth, design, and customer support, to ensure brand consistency across all platforms and initiatives.
• Localize and adapt brand strategies to suit different geographic markets, taking into account cultural nuances, regulatory environments, and user behaviors.
• Analyze brand performance through key metrics and customer feedback, using insights to continuously refine and optimize brand strategies.
• Lead and inspire internal teams and external partners to deliver world-class creative output that reflects the Bitunix brand.
• Foster a culture of strategic agility and continuous improvement, enabling the brand to respond effectively to emerging trends in digital finance and crypto space.

Qualifications :

• 4+ years of experience in brand strategy, marketing leadership, or related roles, preferably in fintech, crypto, or high-growth tech companies.
• Proven success in building and scaling global brands with strong emotional resonance.
• Expertise in community-driven and digital-first marketing strategies. Experience managing cross-functional teams and external creative agencies.
• Deep understanding of the crypto / web3 ecosystem and its culture. Strong storytelling, communication, and presentation skills.
• Strategic thinker with a bias toward execution and measurable outcomes. Fluent in English; multilingual is a plus.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

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Brand Director • Dubai, Dubai, United Arab Emirates