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Digital Campaign & Engagement Manager
Job summary
A financial technology company in Abu Dhabi is seeking a Digital Campaign & Engagement Manager responsible for driving growth through digital campaigns. The ideal candidate should have at least 4 years in digital marketing, experience in banking or fintech, and familiarity with campaign platforms and analysis tools. This full-time role offers the chance to lead impactful customer engagement strategies and improve business outcomes.
Qualifications
- 4 years experience in Digital marketing, Revenue growth management or Customer engagement.
- Experience with banking or fintech, and exposure to technical tools.
- Previous experience in delivering reports on campaign effectiveness.
Responsibilities
- Design and launch targeted customer engagement campaigns.
- Analyse campaign performance and translate insights into improvements.
- Develop and manage multi-channel digital marketing strategies.
Skills
Tools
Job Title: Digital Campaign & Engagement Manager
Term: 12 months
Location: Abu Dhabi, UAE
Division: Cards
Reports to: TBC
This role looks to drive business growth through greater cross-sell and up-sell initiatives to over 1m customer base. The ideal candidate would be a digital marketing professional capable of developing and deploying effective digital campaigns, working with marketing agencies in creating content and leveraging technical tools to implement.
- Strong Digital Campaign & Engagement Manager who can be onsite full‑time for immediate hire
- Design and launch targeted customer engagement campaigns, including, formulating ideas, and building sound business cases, securing stakeholder approvals (e.g. finance, compliance), working with marketing for creation, and then leveraging digital campaign tools to deploy
- Analysing campaign performance, measuring customer engagement and business impact, and translating insights into actionable improvements for future performance
- Develop and manage multi‑channel digital marketing strategies to increase customer acquisition and retention, whilst also managing the portfolio contact policy (e.g. how many comms a customer receives)
- Monitor industry trends and competitor activities to identify new opportunities for digital engagement
- 4 years experience in Digital marketing, Revenue growth management or Customer engagement.
- Banking or Fintech experience, and with exposure to technical tools (such as Adobe Campaign or similar)
- Previous experience in delivering regular reports on campaign effectiveness and present recommendations to senior management
- Proven track record and experience withing Banking and/ or the FinTech industry
- Previous experience working in the UAE
- Marketing technology experience including analysis & optimisation and customer engagement & personalisation
- Experience with campaign platforms (Dynamic 365, Adobe Campaign, or similar)
- Adept in measuring campaign performance, ROI, and customer engagement through analytics tools
- Leveraging personalisation, segmentation, and marketing automation platforms (Martech) to enhance customer experience
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.