Trade Marketing Manager

Liham Consulting Pty (Ltd); Durban; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading consulting firm in Durban is seeking a Trade Marketing Manager to lead business planning and execution strategies. The ideal candidate will have a Bachelor's degree in Marketing or Business Management and 3-5 years of experience in Trade Marketing. Key responsibilities include providing support material to the sales team and developing execution strategies based on market insights.

Qualifications

• 3-5 years of Trade Marketing or Category management experience.
• Strong understanding of market and shopper insights and research.
• Basic understanding of Profit & Loss statement.

Responsibilities

• Lead end to end business plan process and quarterly activity planning cycle.
• Provide sales team with tools and support material for execution.
• Develop and deploy 4P execution strategies across brand segments.

Skills

Market insights analysis

Trade marketing

Category management

Education

Bachelor's degree in Marketing, Business Management or related field

Job description

Job Description

Leading end to end business plan process, quarterly activity planning cycle and leading cycles briefs

Building channel expertise based on shopper insights, market data and sell out data from customers

Providing sales team with tools and support material to drive brilliant execution

Ensuring that trade marketing activity calendar, planning and timing are such that sales force capacity and capability are utilized

Developing and deploying 4P execution strategies across Brand segments and customers

Qualification & Skills

Bachelor’s degree in Marketing, Business Management or related field

3-5 years of Trade Marketing or Category management experience

Strong understanding of market and shopper insights and research

Basic understanding of Profit & loss statement

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful