Strategic Marketing Director - Customer Experience

Bebeebrandgrowth; Pretoria; On-site; ZAR 90 000 - 130 000; Full time

Job summary

A prominent healthcare organization in South Africa is seeking a Marketing Leader to drive patient acquisition and brand growth. In this executive role, you will lead marketing strategy focused on enhancing patient loyalty and healthcare services through data-driven insights and omnichannel strategies. The ideal candidate will have over 5 years of leadership experience in service-based organizations and a strong background in patient experience design, digital marketing, and analytics. This is a full-time position offering competitive benefits.

Qualifications

• Minimum 5 years proven marketing leadership experience in a multi-site organization.
• Demonstrated success in patient/customer experience design.
• Expertise in digital transformation and data-driven marketing.

Responsibilities

• Lead the strategic direction of the marketing function.
• Create and implement marketing and patient experience strategies.
• Strengthen brand governance and manage reputation.

Skills

Strategic leadership

Analytical thinking

Stakeholder management

Communication

Financial / budget management

Team leadership

Adaptability

Education

Bachelor's Degree in Marketing, Business, or Communications

Honours preferred

Tools

Analytics

Reporting tools

Performance dashboards

Job description

Marketing Leader - Patient Acquisition and Brand Growth

This is an exciting opportunity for a seasoned marketing professional to drive patient acquisition, loyalty, and brand growth across our healthcare facilities.

As Head of Marketing, you will lead the strategic direction of our marketing function, leveraging data‑led insights, design thinking, and integrated omnichannel strategies.

Create and implement group marketing and patient experience strategies aligned with business growth and clinical excellence objectives.

Lead the development and continuous improvement of patient journey design across digital and physical touchpoints using design‑thinking principles.

Strengthen brand governance, reputation management, PR, and crisis communication.

Drive omnichannel digital marketing, performance marketing, customer value management, and marketing automation for key service lines (Primary Care, Dentistry, Sub‑Acute, Day Hospitals).

Build and deliver executive marketing dashboards linking activity to revenue, occupancy, and patient growth.

Conduct market research, competitor analysis, and patient insights to inform positioning and product‑market fit.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or a related field; Honours preferred.

Minimum 5 years proven marketing leadership experience in a multi‑site or service‑based organisation.

Demonstrated success in patient / customer experience design, digital transformation, and data‑driven marketing.

Expertise in analytics, reporting tools, and performance dashboards.

High‑level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial / budget management, team leadership, and adaptability.

If your personal purpose aligns with our mission and values, please apply.

We welcome individuals who can contribute to and enrich our culture.

Seniority Level : Executive | Employment Type : Full‑time | Job Function : Marketing and Sales | Industries : Hospitals and Healthcare