Specialist Paid Media Search

Vodafone Group; Midrand; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading telecommunications company in Midrand is seeking a Digital Marketing Specialist to drive customer engagement across digital platforms. The ideal candidate will have 3-5 years of experience in paid media campaigns and a relevant business degree. Responsibilities include developing advertising strategies and analyzing campaign performance for optimal results. The position offers enticing benefits, including retirement plans and staff discounts, in a dynamic and inclusive environment.

Benefits

Incentive programs

Competitive benefit packages

Cell phone and data benefits

Exclusive staff discounts

Qualifications

• At least 3 to 5 years relevant experience in digital media.
• Practical experience in implementing cross-platform campaigns.
• Strong analytical skills to drive targeted campaigns.

Responsibilities

• Lead end-to-end paid media advertising channels focused on performance.
• Develop and implement targeting strategies and KPIs.
• Analyze data to enhance digital marketing efforts and sales.

Skills

Paid media strategy

Campaign analysis

Data-driven decision making

Digital marketing innovation

Relationship building

Education

3 year Business related Degree or National Diploma

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2025.

Role Purpose/Business Unit

• Vodacom’s vision to be the leading digital company empowering a connected society, providing the best segmented propositions and the best customer experience within our digital ecosystem.
• Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all digital touch points. To support this vision Vodacom is striving to be a best-in-class digital marketing company.
• The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid media across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include

• Take full end-to-end responsibility of paid biddable media advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities
• Lead paid biddable media advertising activities, including campaign and targeting strategies, KPIs and targets
• Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
• Drive breakthrough digital marketing innovation

The ideal candidate for this role will have

• Matric and 3 year Business related Degree or National Diploma
• Minimum of 3 to 5 years relevant experience essential
• Practical experience in implementing campaigns across platforms.
• Google, Meta and TikTok qualifications beneficial

Core competencies, knowledge, and experience

Minimum of 3 to 5 years relevant experience essential in:

• Paid biddable media platforms including product feeds and account automation tools
• Driving commercial & operational targets – sales, revenue, profitability, user experience quality measures, adoption of the products and services
• Experience in managing digital media campaign for large consumer facing brands with large media spends.
• Creating strategic plans to win market share from competitors
• Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

We make an impact by offering

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 23 January 2026

The base location for this role is Midrand, Vodacom Campus

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.