Social Media Marketing Expert

Oysterlink; Remote; ZAR 50 000 - 70 000; Full time

Job summary

A fast-growing hospitality job site seeks a Social Media Marketing Expert to develop and execute strategies for both paid and organic social media. The role involves creating content for platforms like Instagram and TikTok, managing campaigns, and tracking performance. The ideal candidate has over 5 years of experience in social media marketing with a strong track record in growing accounts organically. This full-time position offers a remote work opportunity along with competitive salaries and benefits.

Benefits

Competitive salaries

Yearly growth opportunities

Profit sharing

4 weeks paid time off

Qualifications

• 5+ years of experience in social media marketing (organic + paid).
• Proven track record of growing social accounts organically with measurable results.
• Experience running paid campaigns on Meta, LinkedIn, and TikTok.

Responsibilities

• Develop and execute engaging social media strategies.
• Create high-quality content across various platforms.
• Review campaign performance and adjust strategies.

Skills

Social media marketing

Content creation

Paid advertising

Analytics tracking

Creative thinking

Job description

OysterLink is the newest and fastest-growing restaurant & hospitality job site. The site just launched recently and is generating over , monthly visitors organically.

We are seeking a Social Media Marketing Expert with creative thinking, hands‑on expertise, and excellent English communication – with proven experience in:

Developing and executing engaging paid & organic social media strategies to attract both talent and businesses in the hospitality industry to our social channels and website.

Organic Strategy

• Creating high‑quality content across Instagram, TikTok, Facebook, and LinkedIn (text, images, short‑form video) to attract organic growth month over month.

Paid Strategy

• Creating ads and managing paid campaigns on Meta, LinkedIn, and TikTok to get Job Posting sales.

Performance Review

• Reviewing performance and adjusting campaigns to improve results (on both organic and paid).

Goals for this Position

• Grow OysterLink's presence on Instagram, TikTok, and LinkedIn through relatable, high‑quality content.
• Get Instagram to k followers within a reasonable timeline.
• Increase organic reach, engagement, and community interactions.
• Drive results from paid social campaigns (job posting sales, talent signups).
• Drive qualified traffic from social media to the OysterLink website.

Required Skills

• 5+ years of experience in social media marketing (organic + paid).
• Proven track record of growing social accounts organically with real, measurable results.
• Experience running paid campaigns on Meta, LinkedIn, TikTok or similar – excluding Google Ads.
• Strong English speaking and writing skills.
• Creative mindset and ability to come up with ideas that can go viral.

Performance Tracking

• Basic performance tracking using in‑app analytics only.

Availability

Full‑time, remote‑work‑at‑home position. Team members must be able to work until 3 pm EST.

Compensation & Benefits

• Competitive salaries, yearly growth opportunities, and profit sharing.
• Profit sharing and shares in the company to receive earn‑out when the company is sold.
• Challenging projects and opportunity to work with great team members.
• Work‑from‑home opportunity.
• 4 weeks paid time off.

Hiring Process

• Apply via LinkedIn.
• Send back answers + CV.
• Have an interview with our Recruiter.
• Have an interview with the Hiring Manager.

We kindly ask for your CV and all correspondence to be in English.

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Business Development
• Industries: Hospitality and Restaurants