Social Media Lead - Paid & Organic Execution

Clickwise Agency; Gauteng; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency in South Africa is looking for an experienced Social Media Lead to manage the execution of paid and organic social media campaigns. This hybrid role involves overseeing campaign management, budgeting, tracking, and reporting across platforms like Meta, LinkedIn, and TikTok. The ideal candidate will have 4–5+ years of agency experience, strong analytical skills, and proficiency in various ad management tools. If you're a performance-driven specialist, we want to meet you.

Qualifications

• 4–5+ years agency experience in paid social campaign management.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads & GA4.
• Strong analytical, organisational, and executional skills.
• Excellent copywriting for ads & organic captions.
• Ability to manage multiple brands and fast-moving workflows.

Responsibilities

• Lead execution of all paid + organic social deliverables.
• Plan, build, optimise, and report on paid campaigns.
• Manage budgets, tracking, pixels, A/B tests & full-funnel strategies.
• Guide organic social content, captions & monthly calendars.
• Present insights and recommendations to clients.

Skills

Paid social campaign management

Analytics

Organisational skills

Copywriting

Multi-brand management

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

GA4

Job description

Social Media Lead – Paid & Organic Execution

Location : Hybrid (Pretoria) |Start Date : 1 March

We're looking for an experienced Social Media Lead to manage all day-to-day execution within our Social Department.

This role is highly hands-on with a strong focus on paid social campaign management (Meta, LinkedIn, TikTok), optimisation, analytics, and reporting — while also supporting organic strategy, content briefing, and caption writing across multiple brands.

You'll ensure the team delivers high-quality, on-brand work and that all campaigns meet performance.

While you oversee workflow, execution, and output, people leadership and final approvals remain with the General Manager.

This role is perfect for someone who thrives in a fast-paced agency, is exceptionally organised, and loves turning strategy into performance-driven social content.

Responsibilities

• Lead execution of all paid + organic social deliverables
• Plan, build, optimise, and report on paid campaigns across Meta, LinkedIn & TikTok
• Manage budgets, tracking, pixels, A / B tests & full-funnel strategies
• Guide organic social content, captions & monthly calendars
• Present insights and recommendations to clients

Qualifications

• 4–5+ years agency experience in paid social campaign management
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads & GA4
• Strong analytical, organisational, and executional skills
• Excellent copywriting for ads & organic captions
• Ability to manage multiple brands and fast-moving workflows

If you're a performance-driven social media specialist with strong technical and creative execution skills, we'd love to meet you!