Social Media & Copywriter for High-Impact iGaming Brand

LulaBet; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A fast-growing online sportsbook and casino in Cape Town seeks a Social Media Specialist with strong copywriting skills. This full-time position involves creating and managing engaging social media content across platforms and driving community interaction through creative storytelling. The role requires a strong understanding of social media trends and effective communication and organizational skills. Candidates should have a marketing background, ideally with experience in the iGaming or entertainment sector. Join a dynamic team and help revolutionize the betting experience.

Benefits

Competitive salary and benefits package

Career advancement opportunities

Collaborative work environment

Qualifications

• 2–4 years’ experience in a dedicated social media or digital marketing role.
• Strong copywriting portfolio with demonstrated experience in digital content creation.
• Previous experience in the sports betting or entertainment industry is a strong plus.

Responsibilities

• Create, plan, and execute social media content across all major platforms.
• Engage with the audience and support acquisition and retention efforts.
• Develop and run relevant competitions to boost community engagement.

Skills

Strong storytelling and copywriting abilities

Excellent time management

Understanding of social media trends

Interpersonal and communication skills

Adaptability in high-performance culture

Education

Grade 12 (Matric)

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Google Analytics

Job description

A fast-growing online sportsbook and casino in Cape Town seeks a Social Media Specialist with strong copywriting skills. This full-time position involves creating and managing engaging social media content across platforms and driving community interaction through creative storytelling. The role requires a strong understanding of social media trends and effective communication and organizational skills. Candidates should have a marketing background, ideally with experience in the iGaming or entertainment sector. Join a dynamic team and help revolutionize the betting experience.