SEO Specialist

The Legends Agency; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading creative agency in Cape Town is seeking an experienced SEO Specialist to enhance organic search traffic and improve search visibility. The role involves conducting keyword research, implementing technical SEO strategies, and optimizing content. The ideal candidate has a strong educational background in Digital Marketing, at least 2 years of relevant experience, and expertise with tools like Google Search Console and SEMRush. Hybrid or remote work options available.

Qualifications

• 2+ years SEO experience with measurable results.
• Strong understanding of search visibility optimization.

Responsibilities

• Conduct keyword research and competitor analysis.
• Implement technical SEO improvements.
• Monitor website health and indexing issues.
• Optimize product and blog pages for search visibility.
• Report on keyword rankings and performance metrics.

Skills

Keyword research

Technical SEO

Google Search Console

Analytical skills

Education

Diploma or degree in Digital Marketing, IT, or related field

Tools

Google Analytics 4

Screaming Frog

Ahrefs

SEMRush

CMS platforms (e.g., Magento, Shopify)

Job description

• Location: Cape Town (hybrid or remote optional)
• Salary Range: R25,000 R40,000 per month

About the Role

Help millions discover a design-rich lifestyle brand through the power of search. As the SEO Specialist, you will be responsible for driving organic traffic, improving search visibility, and optimizing content across web platforms. You'll work closely with digital marketers, developers, and content teams to ensure all technical and on‑page SEO strategies are aligned with business goals.

Key Responsibilities

• Conduct keyword research, competitor analysis, and SERP audits.
• Implement technical SEO improvements (meta tags, URL structures, schema, etc.).
• Monitor website health, speed, crawlability, and indexing issues.
• Optimize product, blog, and category pages for search visibility.
• Report on keyword rankings, organic performance, and backlink strategies.

Qualifications

• Diploma or degree in Digital Marketing, IT, or related field.
• 2+ years SEO experience with measurable results.
• Strong understanding of Google Search Console, GA4, Screaming Frog, Ahrefs/SEMRush.
• Familiar with eCommerce CMS platforms (e.g., Magento, Shopify).
• Excellent analytical and reporting skills.