SEO Manager Gaming, Betting & Gambling

Initiate International; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading land-based operator in Johannesburg is looking for an SEO Manager to join their new iGaming venture. The role involves crafting on-site and off-site SEO strategies to enhance visibility and growth. Key responsibilities include managing SEO tools, performing keyword optimization, and ensuring effective collaboration across teams. The ideal candidate will have over 3 years of technical SEO experience, familiarity with iGaming, and proficiency in tools like Google Analytics and SEMrush. Join this exciting opportunity to expand your expertise in the evolving marketing landscape.

Qualifications

• 3+ years’ experience in a similar role.
• Strong track-record of in-house technical SEO.
• Experience in iGaming industry is preferred.

Responsibilities

• Own the SEO development roadmap for the firm's websites.
• Grow natural search traffic through SEO best practices.
• Collaborate with teams to drive SEO requirements from ideation to release.

Skills

Technical SEO

Collaboration

Data Analysis

iGaming knowledge

Tools

Screaming Frog

SEMrush

Google Analytics

SQL

Job description

A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing new job opportunity for a SEO Manager to join their team in Johannesburg . You will be responsible for delivering the on-site and off-site SEO strategy. This is a unique opportunity to join a growing team and build on your experience both within SEO and marketing as a whole.

Your key job responsibilities as the SEO Manager in Johannesburg will include:

• Be the subject matter expert on all SEO topics, including site structure, internal linking, crawlability, content, meta tags, redirects, sitemaps and site speed
• Grow natural search traffic from search engines through on-site SEO best practice, link building and commissioning content for the website
• Own the SEO development roadmap of individual websites within the firm
• Competitive analysis and insights leveraging tools
• Work collaboratively across teams to drive SEO requirements through from ideation to release
• Perform ongoing keyword discovery, expansion and optimisation
• Work with content teams to drive SEO in content creation and content programming
• Manage a suite of SEO tools to monitor and report on channel performance

Requirements for this SEO Manager job in Johannesburg :

• 3+ years’ experience in a similar role
• Strong track-record of in-house technical SEO and collaborating across departments (content experience is desirable, but not essential)
• Experience in iGaming
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Adobe Analytics, Google Analytics)
• Experience with large data analysis across multiple tools and/or data sets (SQL, BigQuery, Tableau)
• Smart, hard-working, detail-oriented, organised, and motivated individual
• Passion for technology, marketing and its influence on consumer behaviour