Senior Research & Insights Analyst

Ogilvy; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading creative agency in Johannesburg seeks a passionate Senior Research & Insights Analyst to analyze data from social media and craft actionable insights. Ideal candidates will possess a degree in Marketing Analytics or related fields, demonstrating proficiency in data analysis tools and excellent storytelling abilities. Join a collaborative team to guide strategic marketing decisions and contribute to impactful campaigns.

Qualifications

• Passionate and curious with resilience in a creative business.
• Exceptional storytelling and communication skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Collect, analyze, and interpret data to uncover trends.
• Craft narratives from data insights for stakeholders.
• Provide actionable recommendations for marketing strategy.

Skills

Data analysis

Storytelling skills

Communication skills

Proficiency with social media trends

Statistical analysis understanding

Education

Bachelor’s or master’s degree in Marketing Analytics, Data Science, or related field

Tools

Google Analytics

Brandwatch

SEMrush

Job description

Overview

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE : WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

Our Vision

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.

We achieve this by breaking down the barriers that restrict talent and ideas, we call this Borderless Creativity.

About this role

We are seeking a passionate, talented, and creative Senior Research & Insights Analyst to join our Marketing Sciences team. You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behaviour, trends, and market dynamics.

Key Responsibilities

• Data Analysis and Interpretation: Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
• Contextual Intelligence: Develop a deep understanding of the social, cultural, and economic context within which our clients operate. Identify contextual factors that impact consumer behaviour and tailor insights accordingly.
• Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders. Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
• Strategic Insights: Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting. Present findings in a clear and impactful manner, guiding toward effective decision-making.
• Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
• Client Collaboration: Work closely with client leads and clients to understand their business objectives, challenges, and target audiences. Serve as a subject matter expert, providing insights that contribute to client success.
• Cross-functional Collaboration: Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

Qualifications

• Passion, curiosity, creativity and resilience to work in a world leading creative business.
• Proficiency in data analysis tools and languages
• Proficiency with social media platforms, trends, and analytics tools (e.g., social listening tools, Google Analytics, Brandwatch, Synthesio, Audiense, GWI, SEMrush or equivalents)
• Bachelor’s or master’s degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences. Or “on the job” learning equivalent.
• Exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
• Experience creating rich data visualizations that support the narrative.
• Strong understanding of statistical analysis and research methodologies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Detail-oriented with a keen eye for accuracy in data interpretation.

In this role, you will play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviours. Your expertise in contextual intelligence and data storytelling will drive the success of our team and provide valuable competitive advantages to our clients.

If this sounds like the right role and company for you, we’d love to hear from you.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.