Senior Product Analyst - Growth & Retention

M-Kopa; Remote; ZAR 1 364 000 - 1 706 000; Full time

Job summary

A leading financial technology company is seeking a Senior Product Analyst for its Growth team. The role involves analyzing multi-channel data to drive customer acquisition and retention. Responsibilities include developing dashboards, defining success metrics, and migrating data systems. Candidates should have strong analytical skills, experience with SQL and Looker, and the ability to collaborate across teams. This is a fully remote position that supports flexible work arrangements and professional development opportunities.

Benefits

Professional development programs

Flexible working arrangements

Family-friendly policies

Qualifications

• Proven track record in product analytics at fintech, telcos, e-commerce, or subscription companies.
• Strong SQL skills and experience with dbt for building reliable data models.
• Hands-on experience with Looker for dashboards and data governance.

Responsibilities

• Own growth measurement framework and define key events and customer cohorts.
• Create reusable LookML data models and set up automated dashboards.
• Build dashboards for upgrade conversion rates, customer lifetime value, and agent performance.

Skills

SQL

Looker

Python

Data transformation

Tools

dbt

Amplitude

Mixpanel

Fresh Desk

Job description

Senior Product Analyst – Growth & Retention

Join to apply for the Senior Product Analyst – Growth & Retention role at M-KOPA.

We're actively recruiting a Senior Product Analyst as we continue to scale our growing Product – Growth team here at M-KOPA.

You'll turn messy, multi-channel data into clear, trustworthy decisions that grow the business profitably.

Impact

Your dashboards and models will directly unlock repeat purchase, upgrade conversion, retention and customer lifetime value.

We've already helped over 7 million customers access over $2 billion in credit.

It's your chance to be part of something that's literally transforming lives across an entire continent.

Opportunity

Mission-driven analytics: Your dashboards and models will directly influence strategies that bring digital and financial inclusion to Africa's Every Day Earners.

Global recognition: Join a company named by TIME as one of the world's most influential and by the Financial Times as Africa's fastest-growing for four consecutive years.

Scale challenges

Process data from millions of daily transactions across five markets, combining mobile app analytics, CRM systems, telesales data and legacy spreadsheets into a single source of truth.

Environmental impact: We're carbon-negative, having displaced over 2 million tonnes of emissions.

What You'll Do

At M-KOPA, you'll own our growth measurement framework – defining key events, conversion funnels, customer cohorts and success metrics across mobile app, CRM systems and telesales channels.

Building our Looker analytics layer: collaborate with analytics engineers to create reusable LookML data models, set up governed metrics, automated data tables, user permissions and use Git for version control.

Moving from spreadsheets to a single source of truth: audit Excel files, recreate them as data models using dbt and replace manual tracking with automated Looker dashboards.

Leading the transition to data-driven tools: help teams migrate from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems.

Building automated dashboards: create dashboards for upgrade conversion rates, repeat purchase behaviour, customer lifetime value (LTV) and unit economics.

Designing agent performance and incentive analytics: build dashboards tracking call volume, conversion rates, talk-time efficiency, lead quality and revenue per agent; design data-driven incentive structures and real-time leaderboards.

Calculating and tracking customer lifetime value: build models estimating profit per customer cohort and track early signals predicting long-term value.

Analytics Environment Tools & Technologies

• Data transformation: dbt, SQL
• Visualization: Looker, LookML
• Product analytics: Amplitude, Mixpanel, Statsig
• CRM & engagement: Braze, CleverTap, Fresh Desk
• Analysis: Python or R
• Data pipeline: Fivetran, Stitch, Airbyte
• Version control: Git

Required Experience

• Proven track record in product analytics at fintech, telco, e-commerce or subscription company.
• Strong SQL skills and experience with dbt for building reliable data models.
• Hands‑on experience with Looker (dashboards, LookML, data governance and permissions).
• Python or R for analysing experiments, building cohort models and calculating customer lifetime value.
• Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, CleverTap, call‑center data).
• Understanding of experiment design and analysis.
• Experience designing performance metrics and incentive structures.

The Why

You'll have direct impact on business decisions through data, working with cutting‑edge analytics tools and solving complex problems that matter.

You'll build systems from the ground up, transform how teams work by moving them from spreadsheets to modern data platforms and see the tangible results of your work in improved customer experiences and business growth.

You’ll collaborate with cross‑functional teams including product, growth, telesales and data science, gaining broad exposure to different aspects of the business while developing expertise in growth analytics for emerging markets.

Our Team

You’ll be joining the Product – Growth team, reporting to the Head of Product – Growth. This team is responsible for driving customer acquisition, activation, retention and lifetime value across M‑KOPA’s digital channels and telesales operations.

Location & Benefits

Fully remote role within UTC –1 to UTC time zones.

Work with diverse teams across UK, Europe and Africa.

Professional development programs and coaching partnerships.

Family‑friendly policies and flexible working arrangements.

Well‑being support and career growth opportunities.

Our Mission

We create financial inclusion for the traditionally excluded through a fair, flexible, customer‑centric financing model.

We strive to drive greater inclusion of women, youth and low‑income communities.

Our Impact Connected: 2.5 million first‑time mobile internet users connected.

Prosperous

• 70 % of customers use M‑KOPA products for income generation, creating livelihoods for agents.

Green

• Million tonnes of CO2 avoided through clean energy products and e‑mobility, with over circular economy products provided.

Ready to Build Analytics that Drive Real‑World Financial Inclusion?

Apply now!

Why M‑KOPA?

At M‑KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships and on‑the‑job training.

We support individual journeys with family‑friendly policies, prioritise well‑being and embrace flexibility.

Join us in shaping the future of M‑KOPA as we grow together.

Explore more at .

Equal Opportunity Statement

M‑KOPA is an equal‑opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff.

Women, minorities and people with disabilities are strongly encouraged to apply.

M‑KOPA explicitly prohibits the use of forced or child labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice.

M‑KOPA does not collect / charge any money as a pre‑employment or post‑employment requirement.

We never ask for recruitment, processing, interview fees or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews may take place at any stage during the recruitment process.

We reserve the right to close the vacancy early if a suitable candidate is selected before the announced closing date.

If your application is successful M‑KOPA undertakes pre‑employment background checks as part of its recruitment process, which include criminal records, ID verification, academic qualifications, employment dates and employer references.