Senior Marketing Manager

Interdot Solutions; Sandton; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A telecommunications company is looking for a Senior Marketing Manager for a 12-month contract. The role involves developing marketing campaigns to enhance brand awareness and drive sales, along with managing a team and collaborating with stakeholders on growth strategies. The ideal candidate has over 5 years of experience in marketing, especially in the ICT sector, with a proven record in delivering results. Strong competency in branding, stakeholder management, and market analysis is essential.

Qualifications

• More than 5 years experience in a similar role, preferably at least 3 years in broadband/ICT/telecommunications.
• Proven track record of delivering business results.
• Strong understanding of marketing metrics and analysis.

Responsibilities

• Develop and execute marketing campaigns and strategies.
• Partner with stakeholders to develop marketing budgets.
• Manage marketing team and oversee campaigns.
• Monitor marketing initiatives for strategy alignment.
• Analyze customer demand and trends to inform product development.

Skills

Proven marketing and communications experience

Team management

Stakeholder relationship management

Branding

Competitor analysis

Education

Degree or equivalent in Marketing Management, Commerce or Business Management

Job description

About the job Senior Marketing Manager (12 Months) Tender RFQ

Qualifications:

• Degree or equivalent in Marketing Management, Commerce or Business Management qualification.
• More than 5 years experience in a similar role, preferably at least 3 years within the broadband/ICT/telecommunications industry.
• Proven track record of delivering business results and successful team management.

Job Function:

• Develop and execute marketing campaigns and strategies across a variety of channels to help increase brand awareness and drive sales.
• Partner with internal stakeholders to develop a marketing budget and overall growth strategy.
• Scope and manage the work performed by the marketing team.
• Prepare, manage, and report monthly/quarterly metrics to provide performance insights and identify areas of opportunity.
• Identify and execute partnerships with both Public and Private Sector to help grow the company's market presence and business.
• Oversee marketing campaigns in line with the objectives of the company and the approved budget for lead generation and sales.
• Monitor all marketing initiatives to ensure alignment to project and company strategy, in response to market dynamics and consumer needs.
• Manage agency relationships to deliver the best creative results.
• Monitor marketing spend to ensure Return on Investment (ROI).
• Understand current services offered both internally and externally, analyse customer demand and new technology trends to inform the types of products to be initiated and developed.
• Develop a Product Development Pipeline to track the status of various initiatives, convene and manage all deliberations of the Product Development Committee, produce reports on status of product development initiatives and submit to relevant committees for approval, initiate new products/services through the Product Development Process.
• Strengthen the brand in line with the new projects, create brand/product awareness of new products to internal and external stakeholders, compile presentations for internal and external project brand/product launches, compile content for brochures/flyers, request for Pricing Committee meetings to discuss the pricing, determine the process side of introducing the product e.g. can it be built, service insurance.
• Manage Existing Products and Services Portfolio, analyze the current performance of the products and services through tracking statistics and the lifespan of the existing portfolio of products and services, inform on whether the product/service is declining and initiate the way forward to phaseout or identify value-add to create greater awareness of the product/service.
• Maintain Stakeholder Relationships, chair the Product Development Committee, review and approve minutes of the Product Development Committee, liaise with Key Account Managers to gauge product needs, liaise with Market Intelligence in the commissioning of specific products and services research, engage with Network Engineering for Technical Service Descriptions, product trials and proof of concept (POC), participate as a member of the Pricing Committee to advise on product and service pricing.

Key Performance Areas:

• Marketing Strategy
• Stakeholder relationship with the public and private sector
• Branding
• Competitor Analysis
• Advertising and Events

Key Competencies:

Proven marketing and communications experience at a similar level.