Senior Manager: Social Media & Content

Absa Group; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading financial institution in Johannesburg is seeking an experienced Senior Manager Social Media and Content. This role involves leading the bank's social media strategy, managing content across platforms, and ensuring compliance with industry regulations. The ideal candidate should have extensive experience in social media management and strong analytical skills, with a passion for innovative content creation.

Benefits

Equal opportunity employer

Diversity and inclusion initiatives

Qualifications

• Proven experience of +- 7 years+ within social media management.
• Strong analytical skills with the ability to interpret data.
• Excellent communication skills, both written and verbal.

Responsibilities

• Lead and execute the social media strategy for the bank.
• Collaborate with marketing to execute effective campaigns.
• Manage and develop content across various channels.

Skills

Social Media Management

Data Analysis

Influencer Management

Content Creation

Community Management

Education

Bachelor's degree in Marketing, Communications, or Digital Media

Tools

Hootsuite

Sprout Social

Adobe Creative Suite

Job description

Job Summary

We are seeking an experienced Senior Manager Social Media and Content to lead and execute our bank's social media & content strategy. This role will be instrumental in shaping the bank's online presence, community and fostering engagement with key audiences across various social media platforms. The Senior Manager Social Media and Content will work closely with cross-functional teams to manage overall social channels, social listening, community management, develop & produce content, manage influencers, track performance, and ensure the brand voice aligns with our strategic corporate objectives inclusive of reputational management.

Job Description

Key Responsibilities:

Social Media Strategic Implementation:

• Implementation of critical workstreams aligned to driving world-class social media across the group.
• Workstreams include:
• • Social Media Campaign Management & Social Media Performance Marketing.
  • Owned Social Channel Community Growth across Meta, LinkedIn, X, TikTok and Youtube (with view of future social platforms that may launch within the landscape).
  • Content Management, Implementation & Integration across Business Units & Functions.
  • Influencer Management.
  • Sentiment & Reputation Management (inclusive of Social Listening & Community Management).
  • Social Media Technology Stack.
  • Social Media Measurement and Tracking.

Social Media Campaign Management:

• Collaborate with the marketing team to assist in the execution of social media campaigns, including scheduling, monitoring, and reporting.
• Identify always-on and tactical campaign opportunities across Group and domestic social Media Channels.

Paid Social Media campaigns:

• Work with media agency set up of paid Group Related social campaigns and monitoring thereof.
• Support BU’s with performance marketing social media campaigns providing best in practice guidelines and benchmarks.
• Boosting Approaches for organic content.

Social Media Channel Management (Owned):

• Management of Group Social Channels.
• Support domestic social media teams with best practice, guidelines and toolkits to drive consistency.
• Drive community growth and followship.
• Drive engagement models.
• Management and deepening of relationships and joint business ventures with critical social media platforms such as Meta, TikTok, X, LinkedIn and YouTube.

Content Management, Implementation & Integration:

• Content Management & Strategic Approaches across campaigns.
• Content Implementation inclusive of posting approaches across various social channels.
• Management of content calendars & content mapping.
• Content Development across Business Functions & Business Units.
• On the Ground Content Approaches & Implementation including management of an On The Ground Content Production Crew.
• Content Integration across Group and Domestic (ie. Local Social Channels – South Africa and Rest of Africa).
• Development of Content Pillars.
• Development of proactive content approaches to drive positive sentiment and engagement.
• Ability to produce and edit content will be highly beneficial to the role.

Influencer & Content Creator Management:

• Support in development of overall Influencer & Content Creator Strategy, including implementation thereof.
• Influencer & Content Creator Approaches & Requirements across Campaigns.
• Influencer & Content Creator Governance & Screening.
• Influencer & Content Creator Measurement & Benchmarking.
• Influencer & Content Creator Briefing and Content Management.
• Influencer & Content Creator Scouting & Recruitment.
• Influencer & Content Creator Training & Development.

Sentiment & Reputation Management (inclusive of Social Listening & Community Management):

• Social Listening & Sentiment Management Best Practice.
• Social Listening Tracking, measurement & Reporting.
• Engagement & Reputation / Response Model.
• Community Management on group channels whilst supporting with best practice for domestic channels.
• Community Management approaches, monitoring and benchmarking.
• Crisis Management & Issues Tracking – Reputation Management across social channels.

Social Media Technology Stack:

• Management of overall social media technology stack.
• Drive best practice when using technology stack.
• Fit for Future reviewing of social media technology stack.

Data Analysis and Reporting:

• Collect and analyze data from various social channels using analytics tools to evaluate campaign performance and identify areas for improvement.
• Support agency in preparation of reports and presentations summarizing key performance metrics and insights.
• Measurements, dashboards and tracking of performance of paid digital channels inclusive of trend analysis and benchmarks.

Compliance & Governance:

• Ensure all social media content and campaigns comply with relevant banking/Finserv regulations, industry standards, and internal policies.
• Work closely with legal and compliance teams to mitigate potential risks.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Proven experience of +- 7 years+ within social media management.
• A strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTok.
• Experience with social media management tools like Hootsuite, Sprout Social, or Buffer.
• Experience with social listening & community management tool such as DataEQ, BrandWatch, Falcon, Meltwater or Novus.
• Knowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads).
• Experience with content creation tools like Adobe Creative Suite or Canva.
• Content Creation Experience (production & editing of content) is also preferable but not mandatory.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication skills, both written and verbal.
• Ability to multitask, prioritize, and work effectively in a collaborative team environment.

Other Requirements:

• Knowledge of financial services industry regulations and compliance guidelines related to social media.
• Ability to stay ahead of trends in social media and digital marketing, ensuring the bank’s social presence remains fresh and relevant.
• Involvement and experience within the IAB and MMA is preferred, however not mandatory.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised