Senior Brand Manager

PRR Recruitment; Germiston; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A recruitment agency seeks an experienced Brand Manager in Germiston to drive brand strategy and product range development within the fashion retail sector. Candidates should possess a tertiary qualification in Marketing and have 6-8 years of solid experience, ideally with senior buying experience. Responsibilities include analyzing brand performance, forecasting sales, and managing supplier relationships. The role requires exceptional business presentation skills and the ability to travel frequently.

Qualifications

• 6-8 years of experience as a Brand Manager in the fashion retail sector.
• Experience as a Senior Buyer within fashion retail (preferred).
• Proven experience in building product ranges.

Responsibilities

• Analyze, identify, and establish current brand positioning and values.
• Research trends and interpret them for market.
• Design and implement a research-based strategy for building ranges.

Skills

Brand positioning analysis

Market trend interpretation

Sales forecasting

Excel proficiency

Business presentation skills

Education

Tertiary qualification in Marketing Management

Job description

JOB FUNCTION

• Analyze, identify, and establish current brand positioning and values
• Research trends and interpret them for market
• Design and implement a research-based strategy with a core focus on building ranges within the brand
• Measure and constantly interpret brand performance
• Further grow and sustain brand equity
• Liaising with suppliers in support of the function ahead of season
• Sales forecasting, planning & inventory control in collaboration with Planner
• Keep abreast of market trends and economic conditions to anticipate changes to brand strategy
• Procure the right product at the right price at the right time
• Range development
• Manage Development Samples – until confirmation sample received order and mange and track
• Supplier comms regarding product
• Customer comms re product at all times
• Check & sign PO’s before sending to supplier
• BHAG annual plan interpreted to GMROI
• Analyze GMROI annual plan, monthly check
• Seasonal Maps – daily & weekly

KNOWLEDGE, EXPERIENCE & QUALIFYING CRITERIA

• Tertiary qualification in Marketing Management or Brand Management or Brand Strategy or Fashion Retail Marketing Management
• 6-8 Years’ solid experience as a Brand Manager within the fashion retail sector
• Additional experience as a Senior Buyer within fashion retail (footwear) with exposure to and understanding of Planning
• Proven experience in building product ranges
• Preferred: Senior Brand Manager with experience in Men’s, Ladies and Kids footwear (casual, formal and outdoors)
• Advanced command of MS Excel
• Ability to interpret numerical and sales information for the purpose of driving the brand
• Able to travel locally and internationally, often
• Exceptional business presentation skill