Sales Representative

Tiger Brands; East London; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading food company in South Africa seeks a dedicated Sales Representative to enhance its Bakery Business in East London. Your role will involve building relationships with store management and ensuring efficient product deliveries. The ideal candidate should have 3-5 years of experience in the FMCG industry, a strong understanding of sales dynamics, and the ability to influence and own their sales results. This position offers a chance to grow within a reputable brand while making real impact at the store level.

Qualifications

• 3-5 years of field sales experience.
• Experience in FMCG industry.

Responsibilities

• Develop and maintain knowledge of product portfolio.
• Build business relationships with store management.
• Implement POP drivers as per customer plans.

Skills

Sales expertise

Customer relationship management

Effective planning

Product knowledge

Education

Grade 12

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

You are the face of Bakeries to the customer at a local level. You are accountable for growing the Bakery Business in store by servicing a defined route schedule within a specific geographical area. You act as a sales expert to the stores and you maximize sales through effective planning and order-writing, as well as supporting and completing activities such as merchandising, shelving, stock rotation, returns and pricing. You are dedicated towards using consumer and trade information to address the customer's needs.

What You Will Do

• Develop and maintain a complete knowledge of Tiger Brands products within your portfolio, sales systems and procedures.
• Develop strong business relationships with store management to provide service and value beyond the customer's expectations.
• Perform in-store planning by tailoring programs and fact‑based sales presentations to the customer's needs, store demographics, and the current consumer base.
• Work with customers to ensure sufficient product is ordered to support consumer take away.
• Implement POP drivers as per customer and brand plans and report on the POP scorecard.
• Take stock on every call cycle.
• Ensure that stores are complying promotional space and pricing agreements.
• Ensure SKU’s by category and space are as per the trade agreement.
• Communicate plans and effectively manage merchandising resources to build sales volume at store level. Work in conjunction with the merchandiser to ensure inventory is fully stocked, rotated and presentable at all times.
• Properly credit and dispose of all returns from all stores.
• Gather intelligence and report on customer preferences, competitive activity & pricing.
• Act as the link between our Customer Manager’s and customer store management.
• Effective and timeous presentation of deal sheets to buyers.
• Effectively manage all customer documentation and administration such as application forms, claims, payments etc.

What You Will Bring To The Table

Competencies

• Influencing Others – you influence others by demonstrating your desire to win and demonstrate your commitment to help your customers win at the point of purchase.
• Owning It – you serve on our business’s front line and drive our growth. You are passionate about sales at the point of purchase. You are committed to sales success and see yourself as responsible for your own success or failure.
• Driving Long Term Results– you are fixated on hitting sales targets but you also look beyond today’s problems.
• Developing myself and others – you are open to learning new things and you find ways to grow and develop your selling skills and abilities.

Experience

3-5 year’s field sales experience

Experience in FMCG industry

Grade 12

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under‑represented designated groups.