Sales Manager - Tzaneen

HEINEKEN Beverages; Tzaneen; On-site; ZAR 500 000 - 650 000; Full time

Job summary

A leading beverage company in Tzaneen is seeking a Sales Manager to oversee a team of Sales Consultants. The role involves ensuring brand growth across different channels by creating brand awareness and optimizing sales performance. Ideal candidates will have at least 3 years of sales experience, strong negotiation skills, and a focus on customer service. You will be responsible for developing sales strategies, analyzing performance data, and leading a high-performing sales team. A tertiary qualification in Sales or Marketing is preferred.

Qualifications

• 3+ years of sales experience, preferably in the Alcoholic Beverage or FMCG industry.
• Proven track record of exceeding sales targets.
• Ability to identify and define problems and make sound decisions.

Responsibilities

• Manage a team of Sales Consultants to drive brand growth.
• Analyze sales data to optimize performance.
• Develop and execute quarterly Sales Plans.

Skills

Sales experience

Negotiating skills

Customer service focus

Planning and execution skills

Decision-making abilities

Coaching and leadership

Numerical acumen

Education

Tertiary qualification in Sales, Marketing or related field

Job description

We Go Places! How about you?

Immediate Superior: Neven Govender

Job Grade: 15

Location: Tzaneen

Function: Commerce

Sub Function: Commerce - Sales - On Trade

Type of Contract: Permanent

Reference Number: 149919

Closing Date: 15/01/2026

Purpose of the Role

Manage a team of Sales Consultants to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/ brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in-trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on the job training and Coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.

Job Requirements

A Tertiary qualification in Sales, Marketing, or a related field is preferred.

Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets
• Strong numerical and business acumen experience
• The ability to work optimally in a high performance and competitive environment.
• Exceptional planning and execution skills/capabilities.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
• Ability to communicate effectively across all levels and manage customer relationships.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.