Sales Marketing Manager

Boomerang Marketing; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing services firm in Cape Town is seeking a functional management leader focused on executing and optimizing go-to-market operations. This role will manage outbound sales, partnerships, and marketing campaigns while ensuring pipeline health and team performance. The ideal candidate has a track record in B2B services, CRM management, and team leadership, with a passion for operational excellence and brand-safe growth. Competitive remuneration and a dynamic work environment await the successful candidate.

Benefits

Exposure to enterprise sales

Supportive team environment

Opportunities for professional growth

Qualifications

• Experience in B2B services sales or marketing operations.
• Track record of managing outbound campaigns and sales processes.
• Comfortable working under revenue pressure.

Responsibilities

• Implement the company's go-to-market strategy.
• Support senior leadership in enterprise opportunities.
• Manage outbound campaigns and ensure CRM accuracy.
• Execute the partner GTM motion in coordination with partners.
• Manage messaging execution and agency coordination.

Skills

B2B services sales

CRM management

Campaign management

Team leadership

Process-driven execution

Education

6–10 years in B2B commercial functions

3–5 years in GTM Operations / Sales Ops / Marketing Ops

2–3 years in team leadership

Tools

Zoho CRM

LinkedIn Sales Navigator

Marketing automation platforms

Job description

Role Purpose

This is a functional management role responsible for executing and optimizing Boomerang’s go-to-market operations across outbound sales, partnerships, and marketing.

You will manage day-to-day GTM activity, campaigns, CRM discipline, and partner enablement while contributing to deal execution on larger opportunities. This is not a P&L-owning executive role: strategic revenue ownership sits with the CEO / Commercial Lead.

Your mandate is to build operational excellence, pipeline consistency, and brand-safe growth across all commercial channels.

Commercial Mandate

You are accountable for delivering a predictable, well-qualified pipeline that supports company revenue targets through:

• Outbound new logo acquisition (UK & international)
• Partner-led opportunity generation
• Marketing-driven inbound and brand visibility

Revenue ownership sits with senior leadership; your ownership is execution quality, pipeline health, and GTM performance.

Key Responsibilities

1. GTM Execution & Management
   • Implement the company’s go-to-market strategy across segmentation, messaging, and campaign delivery.
   • Translate leadership direction into operational GTM plans, campaigns, and workflows.
   • Maintain dashboards for pipeline health, activity, conversion rates, and forecast hygiene.
   • Act as the operational owner of sales and marketing processes.
2. Enterprise Sales Support
   • Support senior leadership in high-value enterprise opportunities across long sales cycles.
   • Lead early-stage qualification, discovery preparation, proposal coordination, and follow-up.
   • Engage with operational decision-makers (COO, Head of Ops, Head of CX) in D2C/e-commerce and health-tech/pharmacy sectors.
   • Ensure disciplined qualification and brand-safe selling practices.
3. Outbound & Pipeline Operations
   • Manage outbound campaigns using Zoho CRM, LinkedIn Sales Navigator, and structured prospecting frameworks.
   • Oversee email, LinkedIn, and account-based marketing activity.
   • Ensure data quality, activity tracking, and reporting accuracy across the funnel.
   • Monitor pipeline coverage ratios and highlight risks or gaps to leadership.
4. Partner Enablement
   • Execute the partner GTM motion in coordination with the Head of Partner Relations.
   • Support partner onboarding, joint campaigns, and co-selling workflows.
   • Track partner-sourced pipeline, activity levels, and opportunity progression.
   • Maintain documentation, propositions, and enablement assets.
5. Marketing & Brand Operations
   • Manage messaging execution, campaign delivery, and agency coordination.
   • Ensure consistency of positioning across outbound, inbound, events, and digital channels.
   • Maintain and deploy core assets: website content, case studies, CRM automation, and marketing materials.
   • Support thought leadership, events, and inbound initiatives with structured performance tracking.
6. Team Leadership
   • Manage and coach:
     • Business Development Officers (BDOs)
     • Sales Development Reps (local or UK-based)
     • Commercial support and social media resources
   • Set performance standards, activity targets, and coaching routines.
   • Build a culture of structured execution, accountability, and data-driven GTM management.

Success Metrics

Core KPIs

• Qualified pipeline volume
• Campaign performance and conversion rates
• CRM accuracy and reporting discipline
• Partner-sourced opportunity flow
• Inbound lead quality and brand visibility

Year-1 Outcomes

• Predictable, well-structured enterprise pipeline
• Operational GTM engine across outbound, partners, and marketing
• Clean CRM governance and forecasting discipline
• Strong support of leadership-owned revenue targets

Required Experience & Profile

Commercial & Operations

• Experience in B2B services sales or marketing operations (BPO, SaaS, managed services, CX, or enterprise solutions).
• Track record managing outbound campaigns, SDR/BDO teams, and CRM-driven sales processes.
• Exposure to enterprise or complex deal environments (long sales cycles preferred).

Technical & Tooling

• CRM management experience
• LinkedIn Sales Navigator – preferred
• Marketing automation platforms – preferred
• Proposal coordination, deal support, and reporting tools – preferred

Operating Style

• Highly organized, process-driven, and execution-focused
• Comfortable working under revenue pressure without direct P&L ownership
• Strong written and verbal communication with operational and leadership stakeholders
• Brand-aware and disciplined in market execution

What This Role Is Not

• Not a Chief Revenue Officer or Head of Commercial
• Not full P&L or revenue ownership
• Not a lone-wolf sales closer

This is a functional GTM leadership role focused on execution, systems, and team performance.

Why Join

You will play a central role in professionalizing and scaling Boomerang’s go-to-market operations, working directly with the CEO and commercial leadership while building a high-performance sales and marketing function inside a premium, people-first BPO.

You will gain exposure to enterprise sales, partnerships, and brand-led growth without carrying full executive risk.

Requirements

Total Years

• Overall: 6–10 years in B2B commercial functions
• In GTM Operations / Sales Ops / Marketing Ops: 3–5 years (hands‑on)
• In team leadership (BDO/SDR/BDR): 2–3 years with coaching routines and performance management
• In enterprise/complex sales environments: exposure to 6–18 month cycles (support role acceptable)

Industry & Context

• Must have: B2B services context (BPO, Managed Services, CX outsourcing, SaaS with services, enterprise solutions)
• Strong advantage: UK/International outbound; familiarity with D2C/e‑commerce and health‑tech/pharmacy buyer groups (COO, Head of Ops, Head of CX)