Rewards Manager (Sales)

The South African Breweries; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company seeks a skilled Rewards Manager to create and implement a rewards program enhancing customer engagement and monetization. The ideal candidate should have over 3 years of experience in consumer products sales, strong analytical skills, and exceptional project management capabilities. This role offers a chance to lead innovative initiatives within a collaborative environment, driving commercial success and customer satisfaction.

Qualifications

• 3+ years of experience in beer or consumer products sales.
• Excellent understanding of retail execution and FMCG sales process.
• Strong systems and analytical skills.

Responsibilities

• Build a relevant rewards program for customers.
• Oversee engagement, incrementality, and monetization metrics.
• Manage resource allocation and rewards redemption.

Skills

Data analysis

Project management

Customer relationship management

Retail execution

Communication skills

Education

3-year post graduate qualification

Tools

FMCG sales technologies

Job description

Rewards Manager (Sales) – The South African Breweries

Join to apply for the Rewards Manager (Sales) role at The South African Breweries. The purpose of the role is to build a relevant rewards program (Club B) for customers that drives engagement, incrementality and monetization.

The BEES Rewards Manager shall guarantee success of the program by creating and implementing local initiatives and ensuring implementation of best practices, with strong alignment amongst commercial areas and between Global, to boost digitalization and loyalty, deploy commercial strategy, and drive monetization opportunities.

The BEES Rewards Manager shall oversee the program's engagement, incrementality and monetization metrics, execute the commercial strategy via personalized points‑offers to guarantee incremental conversion and commercial impact, manage resource allocation and the redemption catalogue, offering a meaningful assortment, and finally deliver rewards monetization via selling points, adding margins on redemption and points expiration.

Points Offers Management

• Manage and optimize incrementality attributable to points offers
• Understand the audience of the program to maximize conversion
• Guarantee completion of points‑offers as a deliverable of a Rewards program strategy
• Lead discussions with the data team to personalize points‑offers to optimize conversion and business impact
• Know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes

Resource Allocation

Optimize SAB investment across promotions and points

• Understand what customers are influenced by points / promos and design strategy to move promo to points

Program Engagement

• Cluster POCs based on their digital maturity and coordinate actions across online and offline assets to educate POCs
• Manage the customer base to ensure we have a healthy and engaged base

Revenue Management

• 1YP discounting strategy and budget setting
• Manage discount package including strategy, forecasting and analysis
• Key stakeholder management to ensure alignment to discounting plan and adherence to policy with Revenue Department

Business Environment

• Main characteristics :
• Intensive knowledge of our BEES digital products and tools designed to improve user experience, collaborate with digital communication and frontline teams to improve conversion
• Strong data and analytical skills to design accurate strategies
• Deep knowledge of BEES customers and their needs
• Key dimensions :
• OKRs (Objective Key Results) :
• Points pool as % of BEES GMV
• % of Buyers completing Points Offers
• % of unique POCs Redeeming last 90 days
• % Offers incremental conversion
• % Redemption non-ABI

Job Requirements

• 3+ years of experience in the beer or consumer products sales, distribution and customer relationship management
• 3 year post graduate qualification
• Excellent understanding of retail execution and FMCG sales process and sales technologies
• Strong systems and analytical skills, especially data modelling, big data management
• Experience in analytical roles (business analyst or information analyst)
• Exceptional project and program management capability
• Experience in strategic project design & management favorable
• Ability to manage multiple priorities
• Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner
• Excellent collaboration skills and ability to work in a matrix environment
• Ability to achieve results by working across function and manage multiple priorities simultaneously
• Very strong self-management capability, ability to work independently
• Excellent inter-personal skills – ability to lead and engage across all integrated functions in the business to deliver on strategic initiatives

Additional Information

Band : VI

SAB / AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB / AB InBev employment equity plan and talent requirements.

The advert has minimum requirements listed.

Management reserves the right to use additional / relevant information as criteria for short‑listing.