Retail Media Specialist at PnP

Pick n Pay; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A major retail company in Cape Town is seeking a Retail Media Specialist to act as the operational lead for media campaigns. The role requires 2-4 years of experience in media planning and strong project management skills. Candidates should have a Bachelor’s degree in Marketing or related fields, and experience in retail or FMCG is advantageous. The position involves collaboration with various teams, campaign support, and data analysis to ensure high-impact outcomes.

Qualifications

• 2-4 years' experience in media planning or omnichannel campaign management.
• Strong operational and project management skills required.
• Retail, agency, or FMCG experience is an advantage.

Responsibilities

• Support campaign briefing, planning, trafficking, and reporting.
• Act as the go-to expert for media formats and activations.
• Analyze campaign data and share insights for improvement.

Skills

Campaign management

Data analysis

Project management

Customer focus

Collaboration

Education

Bachelor's degree or diploma in Marketing, Advertising, Digital Media, or related field

Tools

Google Ads

Meta

Mediametrics

DataOrbis

Job description

Overview

To act as the subject matter expert and operational lead for one of Pick n Pay's core retail media pillars: In-store, Digital, or Loyalty. The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business.

Responsibilities

• Campaign Support & Execution
• Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation.
• Own the operational detail to ensure campaigns go live accurately and on time.
• Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence.
• Expertise & Enablement
• Act as the go-to expert for your area, whether it's in-store formats, digital media, or Smart Shopper activations.
• Provide internal education and training to sales teams, commercial partners, and agency stakeholders.
• Develop playbooks, guides, and frameworks to standardise best practice.
• Data, Insight & Optimisation
• Analyse campaign data and performance in your area, identifying trends and areas for improvement.
• Share insights with internal and external stakeholders to influence media planning and renewals.
• Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories.
• Innovation & Product Development
• Identify opportunities to improve and innovate media products and operational processes.
• Collaborate with product, data, and creative teams to launch and refine offerings.
• Benchmark against market best practice to inform enhancements.
• Deep knowledge of print POS, digital screens, radio, and on-shelf formats.
• Understand store operations, compliance, and execution workflows.
• Partner closely with GIG, Daymon, VF!, and Mediametrics.

Digital Specialist

• Expert in onsite search, display, offsite (social, programmatic), and audience targeting.
• Work with GIG, Mobiclicks and OSMOS digital ad tech platforms.
• Monitor delivery, optimise campaigns, and drive eComm traffic/conversions.

Loyalty Specialist

• Smart Shopper expert - understand points mechanics, personalised offers, and club campaigns.
• Collaborate with Loyalty, Commercial, and CRM teams.
• Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel

Qualifications

• Bachelor\'s degree or diploma in Marketing, Advertising, Digital Media, or related field
• 2-4 years\' experience in media planning, omnichannel campaign management, or instore POS production
• Retail, agency, or FMCG experience an advantage
• Strong operational and project management skills
• Google Ads, Meta, or ad tech certifications (digital specialist) advantageous

Competencies

• Cognitive
• Analytical thinking
• Attention to detail
• Interpersonal
• Collaboration
• Customer focus
• Functional
• Media operations
• Reporting & analytics
• Communication
• Clear written communication
• Presentation skills
• Leadership
• Initiative
• Solution-oriented mindset