Regional Marketing Manager

Sigenergy; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A growing renewable energy company in South Africa is seeking a Marketing Manager to develop and implement regional marketing strategies. The ideal candidate will have over 5 years of marketing experience, particularly in renewable energy or B2B sectors. Responsibilities include organizing trade shows, managing campaigns, and aligning marketing initiatives with business objectives. A competitive compensation package is offered for this dynamic role.

Benefits

Dynamic and international work environment

Opportunity to lead marketing initiatives

Competitive compensation and benefits package

Qualifications

• 5+ years of marketing experience, preferably in renewable energy or B2B industries.
• Strong expertise in campaign management and digital marketing.
• Fluency in English is required; additional regional languages are a plus.

Responsibilities

• Develop and implement regional marketing strategies aligned with global objectives.
• Organize regional trade shows, exhibitions, and partner events.
• Monitor and analyze campaign performance based on KPIs.

Skills

Campaign management

Digital marketing

Event organization

Communication skills

Presentation skills

Education

Bachelor's or Master's degree in Marketing, Business, Communications

Tools

CRM tools

Analytics platforms

Digital platforms

MS Office

Job description

Develop and implement regional marketing strategies aligned with global company objectives.

Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.

Identify regional growth opportunities and create targeted marketing initiatives.

2. Brand Positioning & Awareness

Drive brand visibility in the region through digital, offline, and event-based marketing activities.

Ensure consistent application of the company’s brand guidelines across all touchpoints.

Build strong brand recognition with key partners, customers, and stakeholders.

Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.

Monitor and analyze campaign performance, optimizing based on KPIs.

Collaborate closely with sales teams to align marketing activities with business objectives.

4. Event & Partner Marketing

Organize regional trade shows, exhibitions, roadshows, and partner events.

Develop co-marketing programs with distributors, installers, and strategic partners.

Act as the primary liaison for marketing collaborations with regional partners.

Conduct competitor analysis, market research, and customer insights to inform strategy.

Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.

Share regional best practices and contribute to global marketing knowledge.

Qualifications:

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.

Strong expertise in campaign management, digital marketing, and event organization.

Demonstrated success in developing and executing regional marketing strategies.

Excellent communication and presentation skills; ability to influence stakeholders.

Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).

Fluency in English is required; additional regional languages (e.g., Chinese) are a strong plus.

Willingness to travel within the region as required.

What We Offer

A dynamic and international work environment in a fast-growing company.

The opportunity to shape and lead marketing initiatives in a key region.

Collaboration with a motivated global marketing and sales team.

Competitive compensation and benefits package.