Paid Social Specialist

Keen; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing agency in Cape Town is seeking a Paid Media Manager for Paid Social. The ideal candidate will manage campaigns across platforms like Meta, Pinterest, and TikTok, requiring hands-on experience with Meta Ads Manager. Responsibilities include detailed QA on ads, performance monitoring, and collaboration with the growth team. This role offers a hybrid schedule with opportunities for professional development and career growth in a fast-paced environment.

Benefits

Professional development budget

Birthday leave

Opportunity to work with international brands

Autonomy in execution

Qualifications

• 2 to 4 years of experience in paid social media buying, ad operations, or digital marketing execution.
• Hands-on experience with Meta Ads Manager.
• Experience with Pinterest, TikTok, or Axon by Applovin preferred.

Responsibilities

• Build, launch, and manage campaigns across Meta, Pinterest, TikTok, and Axon.
• Perform detailed QA using internal checklists.
• Support reporting and analysis by surfacing insights that improve performance.

Skills

Paid social media buying

Ad operations

Digital marketing execution

Attention to detail

Project management

Tools

Meta Ads Manager

Asana

Google Sheets

Motion

Northbeam

Job description

At Keen, we don't just deliver services. We embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high performance digital experiences for global brands. Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales. We are not a legacy agency. We are a partner in growth, and that is where you come in.

We are hiring a Paid Media Manager for Paid Social to run campaigns across Meta, Pinterest, TikTok and Axon by Applovin. This hands‑on role involves uploading creatives, pacing budgets, optimizing performance and ensuring flawless QA. You will drive growth through high‑volume ad deployment, creative testing, audience refinement and actionable insights.

What You Will Do

• Build, launch, and manage campaigns across Meta, Pinterest, TikTok, and Axon, ensuring accurate setups, tracking, naming, and audience structures
• Take day‑to‑day ownership of select channels including setup, pacing, optimizations, and performance monitoring
• Perform detailed QA using internal checklists to validate ad copy, landing pages, audiences, formats, UTMs, and platform requirements
• Upload and organize a high volume of weekly ads (50 plus per week) across multiple formats including 1:1, 4:5, and 9:16
• Maintain organization within project management and creative tools such as Asana and Air
• Support reporting and analysis in Motion, Northbeam, GA4, and internal dashboards by surfacing insights that improve performance
• Partner with the Growth Marketing Manager and Creative Strategist to implement creative testing, identify winning combinations, and refine performance
• Track platform updates and test new formats, placements, features, and creative approaches
• Contribute to process improvements that help the team move faster and scale campaigns effectively

What We Are Looking For

• 2 to 4 years of experience in paid social media buying, ad operations, or digital marketing execution
• Hands‑on experience with Meta Ads Manager is required
• Experience with Pinterest, TikTok, or Axon by Applovin is strongly preferred
• Strong understanding of paid social campaign structures including audiences, placements, naming conventions, budgets, and pacing
• Exceptional attention to detail and the ability to spot errors before campaigns go live
• Comfortable working in analytics tools such as Motion, Northbeam, and GA4
• Strong project management and communication skills with the ability to stay organized in a high‑volume environment
• Self‑starter who takes ownership and maintains structured, reliable workflows
• Experience with Asana, Air, Motion, and Google Sheets is preferred

• Hybrid schedule with collaborative office‑based work in Woodstock, Cape Town, once a week.
• Opportunity to work closely with fast growing international brands and a globally minded team
• Autonomy to contribute, take ownership, and shape how paid social is executed
• Career growth opportunities in a fast moving organization
• Professional development budget and birthday leave
• Join a team that values ownership, creativity, and results