Paid Search (PPC) Specialist

Mass Markets; Cape Town; On-site; ZAR 30 000 - 50 000; Full time

Job summary

A leading business services company in Cape Town is seeking a skilled PPC Campaign Manager to enhance campaign performance across various platforms. The ideal candidate will have a Bachelor's degree and 1–3 years of experience in PPC management. Responsibilities include conducting keyword research, analyzing metrics, and collaborating with marketing teams to drive results. This role offers competitive compensation, a supportive work environment, and opportunities for career advancement.

Benefits

Annual Leave

Health Benefits

Career Growth

Paid Training

Positive Work Environment

Casual Dress Code

Qualifications

• 1–3 years of hands-on PPC campaign management experience.
• Proficiency with Google Ads, Bing Ads, and analytics tools.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Plan, manage, and optimize PPC campaigns across networks.
• Conduct in-depth keyword research and write ad copy.
• Monitor campaign metrics and provide actionable insights.

Skills

PPC campaign management

Data analysis

Ad copywriting

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics

Bing Ads

Job description

Position Overview

MCI is one of the fastest-growing tech-enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. We deliver Customer Experience (CX), Business Process Outsourcing (BPO), and Anything-as-a-Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e-commerce, and financial services. Our contact centers are powered by both on-site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs.

At MCI we are committed to fostering an environment where professionals can build meaningful careers, access continuous learning and development opportunities and contribute to the success of a globally expanding, industry-leading organization.

Key Responsibilities

• Plan, manage, and optimize PPC campaigns across Google Ads, Bing, and social media search networks.
• Conduct in-depth keyword research, write compelling ad copy, and run A/B tests to continuously elevate campaign performance.
• Monitor campaign metrics, analyze performance data, and provide clear, actionable insights and recommendations.
• Oversee budget allocation, bidding strategies, and audience targeting to achieve maximum ROI and minimize wasted spend.
• Collaborate with marketing stakeholders to ensure PPC efforts align with broader business objectives and brand initiatives.
• Track, measure, and report on KPIs, conversions, and other essential performance metrics.
• Conduct competitive research to identify industry trends, search opportunities, and areas where we can outperform competitors.
• Support the creation and optimization of landing pages and ad creative to improve conversion rates.
• Stay current with paid search trends, emerging tools, platform updates, and industry best practices.

Candidate Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of hands‑on PPC campaign management experience.
• Proficiency with Google Ads, Bing Ads, and analytics tools such as Google Analytics and Data Studio.
• Strong analytical skills with the ability to interpret data and identify meaningful insights.
• Excellent communication, organizational, and ad copywriting skills.
• Google Ads Certification preferred.

Nice-to-Have

• Experience running paid ads on social platforms (Facebook, LinkedIn, TikTok).
• Understanding of SEO principles and how PPC integrates with organic strategies.
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar).
• Experience managing campaigns for e‑commerce or lead‑generation initiatives.

Compensation Details

At MCI, we believe that your hard work deserves recognition and reward. Our compensation and benefits packages are designed to be competitive and to grow with you over time. Starting compensation is based on experience, and we offer a variety of benefits and incentives to support and reward our team members.

What You Can Expect From MCI

• Annual Leave – Earn paid time off to rest, recharge, or attend to personal matters.
• Health Benefits – After probation, employees qualify for Medical Insurance. This gives access to general practitioners, chronic medication, basic dental and optical care, as well as emergency services.
• Career Growth – We prioritize internal promotions and offer clear pathways for advancement across departments.
• Paid Training – Gain valuable skills and knowledge while earning a salary.
• Positive Work Environment – Join a collaborative, team-oriented culture that values engagement and support.
• Casual Dress Code – Enjoy a relaxed dress policy that lets you work comfortably.

Physical Requirements

This job operates in a professional office environment. The employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment, including a phone, copier, and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects, move objects from place to place, hold onto objects, and move or exert force up to forty (40) pounds.

Conditions of Employment

• Must be authorized to work in the country where the job is based.
• Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results.
• Must be willing to submit to drug screening. Job offers are contingent on drug screening resultsli>

Reasonable Accommodation

Consistent with the Americans with Disabilities Act (ADA), it is the policy of MCI and its affiliates to provide reasonable accommodations when requested by a qualified applicant or employee with a disability unless such accommodations would cause undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment. If reasonable accommodations are needed, please contact Human Resources.

Equal Opportunity Employer

At MCI and its subsidiaries, we embrace differences and believe diversity benefits our employees, company, customers, and community. All aspects of employment at MCI are based solely on a person's merit and qualifications. MCI maintains a work environment free from discrimination, where employees are treated with dignity and respect. All employees are responsible for fulfilling MCI's commitment to a diverse and equal‑opportunity work environment.

MCI does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. MCI will consider qualified applicants with criminal histories for employment in a manner consistent with local and federal requirements. MCI will not tolerate discrimination or harassment based on any of these characteristics. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, MCI's policy is to provide reasonable accommodation to qualified employees with protected disabilities to the extent required by applicable laws, regulations, and ordinances where an employee works.

About MCI (parent Company)

MCI helps customers take on their CX and DX challenges differently, creating industry‑leading solutions that deliver exceptional experiences and drive optimal performance. MCI assists companies with business process outsourcing, staff augmentation, contact center customer services, and IT services needs by providing general and specialized hosting, software, staff, and services.

In 2019, Marlowe Companies Inc. (MCI) was named by Inc. Magazine as Iowa's Fastest Growing Company in the State of Iowa and was named the 452nd Fastest Growing Privately Company in the USA, making the coveted top 500 for the first time. MCI's subsidiaries had previously made Inc. Magazine's List of Fastest‑Growing Companies 15 times, respectively. MCI has ten business process outsourcing service delivery facilities in Georgia, Florida, Texas, New Mexico, California, Kansas, Nova Scotia, South Africa, and the Philippines.

Driving modernization through digitalization, MCI ensures clients do more for less. MCI is the holding company for a diverse lineup of tech‑enabled business services operating companies. MCI organically grows, acquires, and operates companies that have synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT services, and more. MCI now employs 10,000+ talented individuals with 150+ diverse North American client partners across the following MCI brands: MCI BPO, MCI BPOaaS, MarketForce, GravisApps, Gravis Marketing, MarchEast, Mass Markets, MCI Federal Services, OnBrand24, The Sydney Call Center, Valor Intelligent Processing, BYC Aqua, EastWest BPO, TeleTechnology, and Vinculum.

Legal Disclaimers

The purpose of the above job description is to provide potential candidates with a general overview of the role. It's not an all-inclusive list of the duties, responsibilities, skills, and qualifications required for the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time for any reason.