Paid Ads Marketing Strategist

Tier3 Media; Remote; ZAR 60 000 - 80 000; Full time

Job summary

A digital marketing agency is seeking a Paid Ads Marketing Strategist based in Cape Town to manage and optimize paid advertising for medical spa clients. The role demands expertise in Meta and Google ads, the ability to write compelling ad copy, and a strong understanding of full-funnel marketing strategies. You will lead internal meetings, drive campaign performance, and collaborate with designers on creative concepts while focusing on business outcomes. Flexibility and a competitive pay rate are offered.

Benefits

Ownership over your portfolio

Clear growth path

Cutting-edge tools

Remote flexibility

Competitive pay

Qualifications

• 3+ years of proven experience in Meta and Google Ads.
• Ability to write compelling ad and landing page copy.
• Strong understanding of full-funnel marketing.

Responsibilities

• Manage and optimize paid advertising for medical spa clients.
• Lead weekly internal meetings on campaign performance.
• Execute daily campaigns and optimize for bookings.
• Design marketing strategies connecting ad spend to revenue.

Skills

Meta ads expertise

Google Ads skills

Ad copy writing

Full-funnel marketing

Client communication

Consumer psychology understanding

Collaboration with designers

Continuous learning

Tools

GoHighLevel knowledge

Job description

Paid Ads Marketing Strategist at Tier3 Media

Remote | Medical Aesthetics Marketing | Client Portfolio

We Don't Need a Media Buyer.

We Need a Marketer.

If you think your job ends when someone clicks an ad, this isn't for you.

We need someone who obsesses over the entire journey : Ad ? Landing Page ? Email / SMS ? Booking ? Treatment.

We don't celebrate leads.

We celebrate people walking through the door.

The Role

You're a full-stack marketer who's deep in Meta and Google ads but understands how everything connects.

You can write killer ad copy, optimize a landing page, fix a broken funnel, and explain strategy on a client call.

You'll manage paid advertising for medical spa clients and drive the strategy for your portfolio with the support of an Account Manager.

What You Actually Do

Run weekly internal team meetings - what's working, what's not, what to test

Make calls on when to scale, pivot, or pause

Execute Campaigns

Build and optimize Meta and Google campaigns daily

Write ad copy that converts

Optimize for bookings and treatment rates, not just leads

Think Full Funnel

Fix broken landing pages that aren't converting

Design email / SMS sequences that drive bookings

Understand consumer psychology : What makes someone book their first Botox?

Connect ad spend to actual practice revenue

Work with designers on creative concepts and angles (you're the creative director)

Partner with Account Manager on client strategy

Join client calls when performance needs strategic intervention

Spot upsell opportunities

You're the Right Person If :

• ? Expert in Meta ads, strong in Google Ads – with 3+ years experience and proven results
• ? Can write compelling ad copy and landing page copy
• ? Understand full-funnel marketing (not just traffic)
• ? Comfortable on client calls explaining strategy
• ? Lead meetings with clear POV, not just data dumps
• ? Collaborate with designers like a creative director
• ? Constant learner who studies competitors and tests new approaches
• ? Care about business outcomes (bookings) not vanity metrics (leads)

Bonus

Medical aesthetics background, GoHighLevel knowledge

What We DON'T Want

• ? Media buyers who optimize in a vacuum
• ? Order-takers waiting to be told what to do
• ? People who think "leads are up" = success
• ? Specialists who can't see the bigger picture

About Tier3 Media

We're a digital marketing agency exclusively serving + medical spas nationwide.

We're growth partners who understand the aesthetics industry deeply.

What we offer :

Ownership over your portfolio, clear growth path, cutting-edge tools, remote flexibility, competitive pay

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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