Off Consumption Trade Marketer – CLOCTM

Armstrong Appointments; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A premium liquor company seeks a Sales Representative in Johannesburg to drive sales growth through improved visibility and promotional activities. The ideal candidate has at least 3 years of experience in liquor sales, a valid driver's license, and a passion for the industry. You will manage relationships and implement strategies for success in a fast-paced environment.

Qualifications

• Minimum 3 years’ experience in liquor sales, preferably with premium alcoholic beverages.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of the off-consumption liquor market in South Africa.
• Valid driver’s license and willingness to travel within assigned territory.

Responsibilities

• Promote and sell a portfolio of premium alcoholic beverages to off-consumption outlets.
• Build and maintain relationships with store managers and buyers.
• Achieve sales targets through territory planning.
• Ensure optimal shelf placement and visibility of products.
• Organize in-store tastings and promotional events.
• Submit regular sales and activity reports.

Skills

Interpersonal skills

Negotiation skills

Merchandising abilities

Self-motivation

Time management

Education

Matric

Tertiary education in sales and/or marketing

Hospitality

Tools

CRM tools

Job description

Job Purpose

To serve as a direct representative of premium liquor brands in off-consumption retail outlets (e.g., bottle stores, supermarkets), driving sales growth through enhanced visibility, merchandising excellence, and value-added promotional activities.

Key Responsibilities

• Sales & Account Management
  • Promote and sell a portfolio of premium alcoholic beverages to off-consumption outlets.
  • Build and maintain strong relationships with store managers and buyers.
  • Achieve monthly and quarterly sales targets through strategic territory planning.
• Merchandising & Brand Visibility
  • Ensure optimal shelf placement and in-store visibility of products.
  • Implement point-of-sale materials and promotional displays.
  • Monitor stock levels and coordinate timely replenishments.
• Promotions & Activations
  • Organize and execute in-store tastings and promotional events.
  • Collaborate with marketing teams to roll out seasonal campaigns.
  • Provide feedback on consumer engagement and campaign effectiveness.
• Reporting & Market Intelligence
  • Submit regular sales and activity reports to the Head of Sales.
  • Track competitor activity and market trends.
  • Provide insights to support strategic planning and product development.

Required Qualifications & Experience

• Minimum 3 years’ experience in liquor sales, preferably with premium alcoholic beverages.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of the off-consumption liquor market in South Africa.
• Valid driver’s license and willingness to travel within assigned territory.

Qualifications

• Matric
• Tertiary education in sales and/or marketing
• Hospitality

Skills & Competencies

• Excellent interpersonal and negotiation skills.
• Strong merchandising and visual presentation abilities.
• Self-motivated with a proactive approach to sales.
• Ability to work independently and manage time effectively.
• Familiarity with CRM tools and basic reporting systems.

Preferred Attributes

• Passion for premium liquor brands and the beverage industry.
• Professional appearance and confident communication style.
• Ability to adapt to a fast-paced, target-driven environment.

Remuneration

R34800.00