New Business Development Executive (Cyber Security)

Prima Secure; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading cybersecurity firm in Johannesburg is seeking a high-performing direct-sales professional to drive new business acquisition in the cybersecurity domain. The role focuses on six- and seven-figure sales, requiring strong consultative selling skills and an extensive knowledge of cybersecurity solutions. Candidates should have a proven track record in end-customer sales and the ability to engage with senior decision-makers, as well as a willingness to travel across South Africa and into Africa.

Qualifications

• Minimum 4+ years of direct end-customer cybersecurity sales experience.
• Demonstrated ability to independently close six- and seven-figure deals.
• Deep knowledge of enterprise cybersecurity solutions including various disciplines.
• Consistent over-achievement of sales targets.
• Valid driver’s license and willingness to travel.

Responsibilities

• Identify, qualify and develop new business opportunities.
• Build and maintain a robust sales pipeline.
• Execute full-cycle direct sales from outreach to close.
• Run consultative sales engagements based on the NIST Cybersecurity Framework.
• Engage with C-level and senior decision-makers.

Skills

Direct cybersecurity sales

Prospecting and closing deals

Consultative selling

Presentation skills

Networking with C-level executives

Job description

Location: Sandton, Johannesburg

Start Date: 1 February 2026

Employment Type: Full-time, Permanent

About Prima Secure

Prima Secure is a leading independent cybersecurity specialist delivering enterprise-grade protection to organisations across South Africa and the African continent. We partner with our clients using a consultative, NIST-aligned methodology to design and implement solutions that materially reduce cyber risk.

The Role

We are looking for a proven, high-performing direct-sales professional with a verifiable track record of winning new-logo business in the cybersecurity space. This is a classic “hunter” role focused exclusively on direct end-customer sales (no channel, distribution or reseller activity).

You will operate with a high degree of autonomy, prospecting and closing complex, six- and seven-figure deals with enterprises and large organisations across the region. French fluency is a strong advantage due to growing business in Francophone Africa.

Key Responsibilities

• Proactively identify, qualify and develop new business opportunities across South Africa and Sub-Saharan Africa
• Build and maintain a robust, accurately forecasted sales pipeline
• Execute full-cycle direct sales: cold outreach → discovery → solution design → presentation/demonstration → negotiation → close
• Run consultative sales engagements structured around the NIST Cybersecurity Framework
• Engage and influence C-level and senior decision-makers (CEO, CFO, CIO, CISO, Head of IT, Procurement)
• Collaborate with internal technical pre-sales and solutions architects on proposals, POCs and RFPs
• Deliver compelling presentations, executive briefings and proof-of-value demonstrations
• Accurately maintain CRM (activity, pipeline, forecasting and closed-won documentation)
• Represent Prima Secure at industry events, conferences and client functions
• Meet and exceed quarterly and annual revenue targets

Requirements – You Must Have

• Minimum 4+ years of direct (end-customer) cybersecurity sales experience with a proven, referenceable track record of new business wins
• Demonstrated ability to independently prospect, develop and close six- and seven-figure deals
• Deep knowledge of enterprise cybersecurity solutions including two or more of the following disciplines: → PKI & Digital Certificates → Endpoint Detection & Response (EDR/XDR) → Vulnerability Management & Penetration Testing → Email & Web Security → Network Security & Zero Trust → Security Awareness & Training → Managed SOC/SIEM services
• Experience selling using a consultative, framework-led methodology (NIST CSF preferred)
• Consistent over‑achievement of sales targets (provide figures and references)
• Excellent presentation, communication and executive presence
• Valid driver’s licence and own vehicle; willingness to travel domestically and into Africa (20–40% travel expected)
• Existing network of C-level/IT security contacts in South Africa and/or Africa is a distinct advantage
• Professional‑level French (written and spoken) is highly advantageous

Ideal Attributes

• True hunter mentality with a relentless focus on new‑logo acquisition
• Highly self‑motivated, disciplined and able to operate autonomously
• Resilient under pressure and skilled at navigating complex, lengthy sales cycles
• Strong negotiator with a proven ability to close
• Impeccable professional image and business acumen

If you have a verifiable history of winning major direct cybersecurity deals and are ready to join a fast‑growing, specialist firm with ambitious pan‑African growth plans, we want to hear from you.