Marketing Specialist

Decision Inc.; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global digital partner is seeking an experienced Marketing Specialist based in Johannesburg, South Africa. The ideal candidate will strategize, execute, and refine integrated marketing campaigns while conducting thorough market research to identify trends and audiences. Must have a BSc in Marketing and a minimum of 4 years in social media management. The role emphasizes excellent communication skills and expertise in digital marketing tools like Google Analytics and AdWords. Competitive salary and opportunities for professional growth are offered.

Qualifications

• Minimum of 4+ years experience in social media content management.
• Minimum of 2 years experience in search engine marketing.
• Extensive understanding of search engine optimisation techniques.

Responsibilities

• Execute integrated marketing campaigns across channels to generate leads.
• Conduct market research to identify target audiences and trends.
• Create content for B2B audiences including whitepapers and presentations.

Skills

Experience in social media content and community management

Written and verbal communication skills

Understanding of B2B Marketing

Expertise in Demand Generation and Lead Conversion

Experience with Google Analytics

Education

BSc Marketing Honours degree or equivalent

Tools

Microsoft Excel

Wordpress

Google AdWords

Job description

We are looking for an experienced Marketing Specialist who will be responsible for the management of a portfolio of Decision Inc. with a focus on improving our return on investment using Social Media. The ideal candidate will be fluent in all aspects of social media and will be able to analyse data to inform strategy and decision making for the benefit of the client. A high degree of initiative, dedication, and enthusiasm is required along with a thirst for knowledge in the Social Media arena.

Who Are We?

Decision Inc. is a global digital partner that enables businesses to reinvent themselves to realise their full potential. We deliver agility, resilience, and intelligence to any enterprise, enabling them to adapt quickly and thrive through innovation and opportunity. Our teams have engaged with more than 400 clients globally over the past 15 years, providing them with the expertise to build, operate, and optimise their digital businesses. We achieve this by leveraging the worlds best technology to drive our clients business ambitions forward into tomorrow's reality. These technologies include but are not limited to: Microsoft, SAP, Qlik, Snowflake, Alteryx, Automation Anywhere, and Workday Adaptive Insights. Our success is ultimately driven by our entrepreneurial culture, industry exposure, and the passion of our people. We have three key cross‑functional teams – Functional and Specialist Consulting, Development, and Engineering teams. Based in four global offices, our exceptional consultants focus on delivering value to clients by keeping them at the centre of our service delivery. To find out more about our exciting fast‑paced culture visit: Careers at Decision Inc.

What Will You Do?

Key Responsibility:

• Strategise, execute, and refine integrated marketing campaigns across diverse channels, including social media, email, and events, to generate leads and nurture prospects
• Conduct market research and analyse data to identify potential target audiences, industries, personas, market trends and competitors
• Lead the creation of content for B2B audience including whitepapers, case studies, blog posts, and presentations, and exhibit thought leadership to drive engagement.
• Collaborate with sales and technical teams to lead development of sales enablement materials and other collateral that can also be tailored for social media distribution
• Lead market research and competitive analysis to identify emerging trends, opportunities, and challenges within the B2B landscape, and implement findings into strategies and tactics
• Perform ongoing tracking and reporting on B2B marketing initiatives

Who Do You Need to Be?

• BSc Marketing Honours degree (or equivalent)
• A minimum of 4+ years experience in social media content and community management
• A minimum of 2 years experience in search engine marketing
• Superb written and verbal communication skills
• An extensive understanding of all facets of B2B Marketing including campaigns, email, social media and events, Account Based Marketing is advantageous
• Expertise in Demand Generation and Lead Conversion
• An extensive understanding of search engine optimisation techniques, both on‑site and off‑site
• Previous experience and a proven track record of obtaining results from digital campaigns
• Previous experience and a proven track record of obtaining results from both SEO and SEM campaigns
• Experience delivering across a wide range of social media channels and campaigns
• Experience with Digital Marketing – Google Analytics (Including Content Experiments), Google AdWords, and Google Webmaster tools is essential, knowledge of other platforms is advantageous
• Strong experience using Microsoft Excel for reporting, data analysis, and reformatting of data
• A working knowledge of Wordpress
• Knowledge of Click Dimensions is advantageous