Marketing Operations Specialist

Biji Labs; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A forward-looking marketing tech company seeks a detail-oriented, data-driven Marketing Operations professional specializing in HubSpot. This full-time remote role focuses on optimizing marketing processes, ensuring effective lead management, and maintaining system integrity. Candidates should possess 3+ years of HubSpot experience, strong analytical skills, and a bachelor's degree in a relevant field. Join us to contribute to high-performing systems driving business growth in a supportive team environment.

Benefits

Annual raises

Bonuses

Holiday PTO

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field (or equivalent work experience).
• 3+ years of experience with HubSpot administration and configuration.
• Strong expertise in CRM data migration and system integrations.
• Proficiency in API integrations and automation workflows.
• Advanced Excel / Google Sheets skills for data manipulation and analysis.
• Familiarity with sales funnel management and lead scoring methodologies.
• Excellent written and verbal English communication skills.

Responsibilities

• Configure and maintain HubSpot to capture leads.
• Manage integrations between HubSpot and other tools.
• Build and optimize automated workflows for lead nurturing.
• Develop and refine a lead scoring model.
• Maintain clean and up-to-date records within HubSpot.
• Track each stage of the funnel to identify bottlenecks.
• Quickly resolve CRM or automation issues.
• Provide dashboards for leadership with performance metrics.
• Translate metrics into insights and reporting.
• Deliver recommendations based on data trends.
• Continuously improve systems for efficiency.
• Collaborate with sales and marketing leaders.
• Identify enhancements for increased automation efficiency.
• Train team members on HubSpot.
• Ensure compliance with data privacy laws.
• Contribute to the development of SOPs for marketing operations.
• Perform other duties as assigned.

Job description

Job Overview

This is a full-time remote role.

This role is ideal for someone who thrives in creating efficient marketing and sales processes, enjoys working with data-driven systems, and has a strong background in HubSpot CRM management and marketing operations.

Key Responsibilities

• Configure and maintain HubSpot to ensure every inbound lead is captured and tracked without gaps.
• Manage integrations between HubSpot and other tools (ads platforms, analytics, software) to ensure end-to-end tracking.
• Build, test, and optimize automated workflows for lead nurturing, follow-ups, and client communications, ensuring every lead receives timely, relevant communication.
• Develop and refine a lead scoring model that accurately prioritizes prospects for intake and sales.
• Maintain clean, deduplicated, and up-to-date records within HubSpot to ensure reliable reporting.
• Track each stage of the funnel (inquiry ? consultation ? signed case) to identify bottlenecks and leakage.
• Quickly identify and resolve CRM or automation issues, ensuring zero lead leakage and accurate reporting.
• Provide clear, accurate dashboards for leadership with CAC, conversion rates, lead volume, and performance.
• Translate metrics into clear insights and regular reporting.
• Deliver actionable recommendations based on data trends to improve funnel efficiency and conversion.
• Continuously improve systems to maximize efficiency and effectiveness.
• Collaborate with sales and marketing leaders to ensure workflows support operational needs.
• Identify and implement system enhancements that increase automation efficiency and reduce manual tasks.
• Train team members on HubSpot features and provide ongoing support to improve adoption and usage, clearly explaining technical processes to non-technical team members.
• Ensure all CRM processes comply with data privacy laws and internal firm policies.
• Contribute to the development of firm standard operating procedures (SOPs) as related to marketing operations and HubSpot.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field (or equivalent work experience).
• 3+ years of experience with HubSpot administration and configuration.
• Strong expertise in CRM data migration and system integrations.
• Proficiency in API integrations and automation workflows.
• Advanced Excel / Google Sheets skills for data manipulation and analysis.
• Familiarity with sales funnel management and lead scoring methodologies.
• Excellent written and verbal English communication skills.

Preferred Qualifications

• HubSpot certification(s).
• Other CRM experience (bonus but not required).

Required Skills & Tools

• HubSpot CRM (advanced level)
• Marketing automation tools
• Data analytics and dashboard reporting
• Workflow and integration management

Schedule & Pay

Full-time position; aligned to U.S. business hours (EST or CST time zone)

Pay ranges from R14, – R27, ZAR per month or ?44, – ?78, PHP per month, depending on experience and skill

Annual raises, bonuses, and holiday PTO included

System Requirements

• Internet speed of at least 20 Mbps
• Computer with a 2.4 GHz processor or higher
• 8 GB of RAM or higher
• Windows 10 or newer, or Mac OS X or newer
• HD webcam
• Headset with a microphone
• Company-provided U.S. phone number and business email address

Join Us

If you are a detail-oriented, data-driven marketing operations professional with expertise in HubSpot and a passion for optimizing processes, we would love to hear from you.

Join to contribute to building efficient, high-performing systems that drive business growth while working remotely with a supportive and collaborative team.