Marketing Officer: Insurance

TWK Agri; Piet Retief; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading agricultural company is seeking a Marketing Officer (Insurance) to execute strategic marketing initiatives and enhance visibility for their Insurance department. This role involves managing integrated marketing campaigns, ensuring compliance with regulatory standards, and initiating cross-selling opportunities. The ideal candidate will have a degree in Marketing or Communications, proven marketing experience, and strong analytical skills. Join the team and take the next step in your career with a trusted leader in the agricultural sector.

Qualifications

• Proven experience in marketing, preferably in the insurance or financial services sector.
• Strong analytical skills with the ability to measure campaign effectiveness.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Implement marketing strategies for Insurance portfolio.
• Manage integrated marketing campaigns across digital and print.
• Monitor and report on campaign performance using analytics tools.
• Initiate and support cross-selling opportunities.
• Represent the TWK Insurance department at industry events.

Skills

Marketing experience

Analytical skills

Communication skills

Project management

Digital marketing

Education

Degree/diploma in Marketing or Communications

Job description

Marketing Officer (Insurance)

TWK Agri has the following vacancy available: Marketing Officer (Insurance) within the Corporate Services division at Piet Retief, Mpumalanga.

Job Summary

This role is focused on executing strategic marketing initiatives that enhance visibility, ensure regulatory compliance, and support the growth of the Insurance department. The Marketing Officer will be responsible for coordinating targeted campaigns, driving cross‑selling efforts, managing marketing content, and representing the business at key events. All activities must be carried out in alignment with regulatory standards, within a dynamic and fast‑paced environment.

Responsibilities and Duties

• Implement marketing strategies for individual JR’s and BEE brokers on Insurance portfolio
• Implement, and manage integrated marketing campaigns across digital, print, and event platforms
• Lead multiple campaigns to promote insurance products, services and systems
• Drive brand awareness and positioning of the Insurance department in line with corporate identity and strategic goals
• Monitor, analyse, and report on campaign performance using analytics tools to track ROI and adjust strategy
• Ensure all marketing materials and activities comply with relevant insurance, financial services, and regulatory standards
• Liaise with compliance officers and legal advisors to review and approve marketing content
• Initiate and support cross‑selling opportunities across the Insurance portfolio
• Assist broker teams with tailored marketing material, presentations, and client‑facing communications
• Identify and leverage opportunities to grow market share
• Coordinate marketing initiatives between internal teams (brokers, compliance, corporate marketing)
• Represent the TWK Insurance department at industry events, exhibitions, sponsorships, and community initiatives
• Manage the TWK Insurance department’s presence at sponsored events to maximise exposure and customer engagement
• Drive and support BEE (Broad‑Based Black Economic Empowerment) marketing initiatives
• Contribute to CSI (Corporate Social Investment) and community outreach programs aligned with the Insurance department’s values
• Support customer education through newsletters, guides and webinars
• Project management of all change management processes and advertising campaigns
• Manage and oversee the branding/logos of standard documents

Qualifications and Skills

• Degree/diploma in Marketing, Communications, or related field
• Proven experience in marketing, preferably within the insurance or financial services sector
• Solid understanding of online media platforms and digital marketing campaigns
• Strong analytical skills with the ability to measure campaign effectiveness
• Excellent communication, organisational, and project management skills
• Ability to work independently, take initiative, and manage multiple priorities
• Valid Driver’s License (Code 08)

Take the next step in your career with TWK Agri, a trusted leader in agriculture and beyond.

TWK Agri supports the principles of Employment Equity and reserves the right to prioritise candidates in line with our Employment Equity targets.