Marketing Manager

The Legends Agency; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative digital campaigns. This strategic role involves crafting and executing a comprehensive marketing strategy across multiple channels, including SEO, social media, and email marketing. You will collaborate with internal teams to enhance brand visibility and performance while managing marketing budgets effectively. Ideal candidates will have a strong background in digital marketing, excellent analytical skills, and a creative mindset. Join this vibrant team in Cape Town and make a significant impact in a fast-paced environment.

Qualifications

• 3-8 years of digital marketing experience with a focus on multi-channel campaigns.
• Strong analytical skills and a results-driven mindset are essential.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Manage PPC efforts and track marketing KPIs using analytics tools.

Skills

Digital Marketing

SEO

PPC Management

Content Creation

Analytics

Social Media Management

Email Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Ads

Meta Ads

Google Analytics

SEMrush

Ahrefs

CRM tools

Job description

Marketing Manager

Drive strategic and creative digital campaigns in a dynamic, UK-aligned customer service company.

Marketing | R40 000/month | Office-based, Foreshore Cape Town | 09:00 -17:30 (UK Hours)

About Our Client

Our client is a UK-based leader in outsourced customer services, known for driving transformative business growth through tailored service solutions. With a strong foundation in innovation and customer excellence, the company operates at the forefront of creative and technical support, serving clients across multiple industries. Their Cape Town office plays a critical role in the business, offering a vibrant work environment and the opportunity to work closely with international teams.

The Role: Marketing Manager

This is a hands-on and strategic role for a digital-savvy Marketing Manager ready to take ownership of multi-channel campaigns. You will be responsible for planning and executing an integrated marketing strategy spanning paid media, SEO, email, and social channels. Working closely with internal stakeholders and leadership, you will ensure the brands' visibility and performance goals are consistently achieved.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals
• Define and segment target audiences and tailor messaging accordingly
• Plan and manage a marketing calendar of campaigns, promotions, and seasonal activity
• Grow and manage company presence on LinkedIn and Facebook with compelling content
• Lead PPC efforts on Google Ads, Meta Ads, and others, managing bids, audience,and performance
• Conduct keyword research and manage SEO activities, including content and technical improvements
• Collaborate on content and campaign assets like landing pages, creatives, and email flows
• Drive and manage full-funnel campaigns with continuous A/B testing and optimisation
• Track marketing KPIs (CTR, CAC, ROI) using analytics tools like Google Analytics and CRM dashboards
• Report campaign performance and recommend improvements to the CEO
• Manage marketing budgets effectively to optimise results
• Promote CEO thought leadership through industry insights and content strategy

About You

• 3 -8 years of experience in digital marketing, with 12 years in a lead or managerial role
• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong command of tools including Google Ads, Meta Ads, Google Analytics, SEO platforms (SEMrush, Ahrefs), email marketing systems, and CRM tools
• Solid understanding of SEO, paid media, campaign design, and marketing metrics
• Strong analytical ability and results-driven mindset
• Experience in the arts or creative industries is highly desirable
• Creative, self-motivated, and able to manage projects independently
• Excellent communication and collaboration skills