Marketing Manager

Callforce Direct; Cape Town; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A leading BPO provider is seeking a dynamic Marketing Manager to drive strategic marketing execution and brand transformation in Cape Town or Johannesburg. This role focuses on owning the marketing strategy, enhancing brand authority, and contributing to business growth. The candidate will manage digital marketing initiatives and align sales and marketing teams, offering a competitive salary, performance incentives, and the opportunity to create thousands of jobs in South Africa.

Benefits

Competitive salary

Performance incentives

Career growth opportunities

Qualifications

• 5+ years of marketing experience in BPO, tech, or service industries.
• Proven success in brand positioning and lead generation.
• Strong leadership skills and collaborative mindset.

Responsibilities

• Lead strategic marketing execution and drive business growth.
• Manage brand identity across platforms and ensure consistent messaging.
• Drive SEO, SEM, email marketing, and social media initiatives.

Skills

Strategic marketing

B2B marketing

Leadership

Project management

Communication

Job description

Marketing Manager Location: Cape Town or Johannesburg

CallForce is a purpose‑driven BPO provider headquartered in South Africa, delivering world‑class contact centre solutions to global clients. With a strong footprint in Johannesburg, Cape Town, and Durban, we’re expanding rapidly into the USA, UK, and South African markets, and we’re looking for a dynamic Marketing Manager to help shape the next chapter of our journey. This is more than a job, it’s a career‑defining opportunity to lead strategy, build brand authority, and drive growth that creates thousands of new jobs in South Africa. You’ll be part of a hands‑on, flexible, and agile team that thrives on collaboration, innovation, and purpose. If you're someone who wants to be part of the journey, not just the destination, and help build something extraordinary, this is your moment.

As Marketing Manager, you’ll take ownership of our strategic marketing execution and play a pivotal role in driving business growth, brand transformation, and internal culture development.

Strategic Marketing Execution

• Define and communicate what makes CallForce unique, moving us beyond generic outsourcing to a trusted, premium partner.
• Build a Consistent Pipeline: Implement a structured go‑to‑market approach that drives predictable lead generation and deal closure.
• Drive Strategic Execution: Translate brand positioning into operational tools, proof points, and measurable impact.

Brand & Communications

• Manage and evolve our brand identity across all platforms.
• Ensure consistent messaging and storytelling that reflects our values and differentiators.

Digital & Demand Generation

• Lead SEO, SEM, email marketing, and social media initiatives across our key markets.
• Integrate productised solutions and third‑party technologies into the marketing strategy to enhance our offering.

Sales & Marketing Alignment

• Establish clear roles and accountability between sales and marketing teams.
• Identify capability gaps and provide recommendations to strengthen resources across sales, marketing, and operations.

Events & Partnerships

• Plan and support industry events, webinars, and client engagement activities.
• Build and nurture relationships with external partners and vendors to amplify brand reach.

Internal HR Communications & Culture Building

• Lead internal communication strategies that reinforce our high‑performance culture.
• Collaborate with HR to attract like‑minded talent and grow the CallForce community.
• Champion initiatives that celebrate team success, foster engagement, and align employees with our mission.

Reporting & Analysis

• Track marketing KPIs and campaign ROI.
• Deliver regular performance insights to leadership to inform strategic decisions.

We are looking for You:

• A strategic thinker with 5+ years of marketing experience, ideally in BPO, tech, or service industries.
• Proven success in B2B marketing, brand positioning, and lead generation.
• Experience working across international markets (USA, UK, South Africa preferred).
• Strong leadership, communication, and project management skills.
• A collaborative mindset and a desire to be part of a flexible, agile, and purpose‑driven team.
• A passion for growth, innovation, and creating real impact.

It’s your Opportunity:

• A chance to lead strategy in a fast‑growing, high‑impact business.
• The opportunity to create thousands of jobs and shape the future of South Africa’s BPO industry.
• A collaborative, innovative team culture that values bold ideas and real results.
• Competitive salary, performance incentives, and career growth.

Ready to lead CallForce into an exciting new digital marketing future? Join us in building something extraordinary, where your leadership helps grow a significant BPO business, creating thousands of new jobs while uplifting communities, and creating employment opportunities that truly change lives. Be part of a team that’s hands‑on, agile, and deeply committed to shaping a great future for both CallForce and the BPO sector in SA.