Marketing Manager

Ignition Group; Cape Town; On-site; ZAR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead innovative campaigns in the fintech sector. This role involves developing comprehensive marketing plans, conducting market research, and collaborating with product teams to create compelling messaging. You'll manage performance marketing campaigns across various channels, analyze data for optimization, and drive content marketing initiatives to engage users. If you are a creative thinker with a passion for driving user engagement and possess strong organizational skills, this opportunity is perfect for you. Join a forward-thinking company and make a significant impact in the fintech landscape.

Qualifications

• 5+ years in marketing roles, driving user acquisition in fintech.
• Expertise in performance marketing channels and CRM systems.

Responsibilities

• Develop marketing plans to enhance user acquisition and retention.
• Analyze campaign performance to optimize marketing strategies.

Skills

Performance Marketing

Communication Skills

Creative Thinking

Organizational Skills

Marketing Automation Tools

Mobile App Marketing Metrics

Education

Bachelor's degree in Marketing

MBA

Tools

CRM Systems

Analytics Platforms

Job description

Job Location : Western Cape, Cape Town

Deadline : April 27, 2025

Key roles and responsibilities :

• Develop and execute comprehensive marketing plans to drive user acquisition, engagement, and retention.

Market Research and Analysis :

• Conduct market research and analysis to identify trends, opportunities, and the competitive landscape in the fintech industry.

Messaging and Positioning :

• Collaborate with product teams to develop compelling messaging, positioning, and value propositions that resonate with target audiences.

Creative Asset Development :

• Lead the development of creative assets, including ad copy, graphics, videos, and landing pages for various marketing channels.

Performance Marketing Campaigns :

• Manage and optimize performance marketing campaigns across channels such as social media, search, display, and affiliate to drive measurable results.

Data Analysis and Optimization :

• Analyze campaign performance data to identify insights and optimize marketing strategies for maximum ROI and user growth.

Content Marketing Initiatives :

• Drive content marketing initiatives, including blog posts, email campaigns, and social media content to engage and educate users.

Brand Guidelines :

• Develop and maintain brand guidelines to ensure consistency and integrity across all marketing touchpoints.

External Partnerships :

• Build and maintain strong relationships with external partners, including agencies, influencers, and media outlets, to amplify brand awareness and reach.
• Manage relationships with marketing agencies and vendors, including contract negotiation, project management, and performance evaluation.

Industry Trends and Best Practices :

• Stay up-to-date with industry trends and best practices in mobile banking, fintech, and digital marketing.

Cross-Functional Collaboration :

• Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience across all touchpoints.

Requirements

Education, Experience and Attributes :

Knowledge, Skills and Attributes :

• Expertise in performance marketing channels: paid social, search, and display.
• Excellent communication skills for effective collaboration with teams and partners.
• Creative thinker with a passion for innovative marketing.
• Highly organized with multitasking ability in a fast-paced environment.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Understanding of mobile app marketing metrics and KPIs.
• Flexibility to perform ad-hoc tasks as per business needs.

Education and Training :

• Bachelor's degree in Marketing, Business, or a related field. MBA is an advantage.

Experience :

• 5+ years of experience in marketing roles with a proven track record of driving user acquisition and engagement in the fintech industry.
• Knowledge of fintech compliance and regulatory requirements is advantageous.