Marketing Assistant (Insurance)

Rad Resources; Johannesburg; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading marketing firm in Johannesburg is seeking an experienced marketing professional to assist in creating and implementing campaigns across various channels. The role includes market research, tracking campaign performance, and providing administrative support. The ideal candidate has a Bachelor's degree in a related field and 12 years of experience. Strong skills in Microsoft Office and digital marketing concepts are essential.

Qualifications

• 12 years of experience in a marketing or administrative role.
• Familiarity with marketing software/tools.
• Able to manage multiple projects simultaneously.

Responsibilities

• Assist in the creation and implementation of marketing campaigns.
• Conduct market research and competitor analysis.
• Track, analyse, and report on performance of campaigns.

Skills

Strong written and verbal communication skills

Proficient in Microsoft Office (Word, Excel, PowerPoint)

Understanding of digital marketing concepts (SEO, social media, email marketing)

Highly organized and detail-oriented

Creative thinker with problem-solving skills

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Mailchimp

Google Analytics

Canva

Job description

Key Responsibilities

• Assist in the creation and implementation of marketing campaigns across digital, above the line and traditional channels.
• Conduct market research and competitor analysis to support strategy development.
• Review content on company websites, social media platforms, and email newsletters.
• Support the design, production, and distribution of marketing materials (brochures, presentations, ads, etc.).
• Coordinate logistics for events, trade shows, and promotional activities.
• Track, analyse, and report on the performance of campaigns and leads (e.g., engagement, conversions, ROI).
• Maintain marketing databases, customer relationship management (CRM) systems, and mailing lists.
• Liaise with external agencies, vendors, and partners to ensure timely delivery of projects.
• Provide administrative support to the marketing team, including scheduling, budgeting, and reporting

Qualifications

• Bachelors degree in marketing, Communications, Business, or related field (preferred).
• 12 years of experience in a marketing or administrative role.
• Strong written and verbal communication skills.
• Proficient in Microsoft Office (Word, Excel (Strong), PowerPoint) and familiarity with marketing software / tools (e.g., Mailchimp / Everlytics, Canva, Later, Meta, Tik Tok, Google Analytics).
• Understanding of digital marketing concepts including SEO, social media, and email marketing.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Creative thinker with problem-solving skills and a proactive attitude.